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Personalisation is important and we would even say vital for membership organisations - you want to show your members you know and understand them. But what level of personalisation is needed and how it gets delivered needs to be honed and tailored for each organisation. From a business perspective, personalisation refers to the means [...]

In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored the first four inbound marketing channels we recommend, with some practical examples of how you could implement them within your existing marketing strategy. If you haven’t read this article yet, take a look here. In [...]

In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories and in part two we focused on the importance neuro-biology. The topic for this, the final instalment, is more practical – I want to focus on structure. This begins with the people. Every good story [...]

This is the second part of a tour through the power of storytelling – and how organisations can use its techniques to connect with new members. In the last instalment, we considered the prevalence of storytelling in our lives throughout history. So now let’s look at how we’re wired to communicate in stories. An [...]

In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored what inbound marketing is, the benefits, and an introduction to how it can be used to drive member acquisition. If you haven’t read this article yet, take a look here. In part 2, we will [...]

Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, hunt, vote and much besides. Small wonder then that stories still hold that power to influence the decision-making brain. We tell stories in all areas of our lives and we should be telling stories in [...]

We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence Report, new member acquisition is one of the highest priorities for the membership sector. This is why we recommend and implement inbound marketing services for our membership organisation clients, as we have seen first-hand how [...]