MemberWise Recognised Supplier

Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

Three crucial phases to personalise during your members’ online experience

2021-06-18T09:34:18+01:00Friday, 18 June, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the journey which can be time consuming to manage. However, membership organisations have a key competitive advantage: data. Users are expecting to give over personal details as part of their contract with your organisation. So personalisation, [...]

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MemberWise Digital Excellence (2021-22) Report – our thoughts

2021-06-11T11:03:15+01:00Friday, 11 June, 2021|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

MemberWise published its Digital Excellence (2021/22) Report last week. The report, the fourth published, provides an insight into the state of digital programmes in the membership space, and also some interesting reading for membership organisations and suppliers to the sector. While it's hot off the press, we thought we'd provide some early commentary from Silverbear's perspective. [...]

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Why summer 2021 is a summer of opportunity for the membership sector

2021-06-09T11:11:47+01:00Wednesday, 9 June, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to take some important and valuable time off during the summer months, the membership sector has an opportunity to use this period to reflect and to rebuild ahead of conference season, but to also use quieter [...]

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It’s time to level up your membership organisation

2021-06-04T10:23:01+01:00Friday, 4 June, 2021|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital landscape has changed dramatically over the last decade, with rapid technological advancements and the rise of online platforms, which require organisations to adapt their strategies.  According to MemberWise’s Digital Excellence 2019 Report, member engagement remains [...]

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Planning, Selecting & Implementing Marketing Technology: A Guide for Membership Bodies

2021-06-03T10:57:31+01:00Thursday, 3 June, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations attract, grow and retain audiences and customers and increase income too. For Membership Organisations it is critical. With a range of marketing channels available, from marketing membership to promoting products and services, it will become [...]

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Partner up and grow non subscription revenues

2021-05-28T08:35:08+01:00Friday, 28 May, 2021|Categories: Member Value, MemberWise Recognised Supplier|

UK membership organisations could generate sizeable revenues and provide a service their members value through partnerships with the hospitality industry. Hotels, when pushed, provide discounted rates for bulk buyers and pay commission to anyone that can drive accommodation sales. After more than a year of lock down it’s almost guaranteed that your members want [...]

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Leading Your Membership Body

2021-05-26T11:04:51+01:00Wednesday, 26 May, 2021|Categories: Membership Leadership & Governance, MemberWise Recognised Supplier|

This is the last instalment of our three-part series looking at the findings from our recent report leading through the pandemic – how membership organisations have met the challenge. For anyone who hasn’t read our previous articles, we have just released a new report with our strategic partners Rise Above, to explore how leaders [...]

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The one thing NOT to miss from your digital vision

2021-05-25T09:38:59+01:00Tuesday, 25 May, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

The last twelve months saw many professional bodies’ attentions shift from growth to survival. With the end of the pandemic now in sight, associations should now revert to their digital transformation journeys to ensure longevity and improve their membership retention efforts. Building your digital vision Technology played a pivotal role in strengthening our resolve [...]

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Harnessing the Power of the Generations

2021-05-10T20:51:29+01:00Tuesday, 11 May, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 and 1996) and Generation Z (born 1997 to 2009). That’s five generations of adults working, volunteering, becoming members of societies and organisations and starting businesses.  We [...]

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Boosting Acquisition and Retention with Member Personas

2021-05-13T14:26:36+01:00Monday, 10 May, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

How do you decide what content goes into your marketing material? How do you choose what to write in your emails? What’s the inspiration for your blogs? The best membership bodies don’t just pluck words out of the air. They use personas to help them understand personalities to construct relevant content that engages with [...]

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