Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

We need to better personalise Member Experience – Will a new CRM help?

2021-03-19T14:08:43+00:00Friday, 19 March, 2021|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

Ok, you need a CRM, excellent, but who, what, how, when? Let's go into a bit of detail on these core questions that you have probably asked yourself if you're thinking of a new CRM, or for some organisations your first CRM. It's a scary world out there, with buzz words and terminology that [...]

Ecommerce for Associations: Rethinking Your Online Approach

2021-02-18T11:02:18+00:00Thursday, 18 February, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

As an association, optimising your ecommerce experience (or starting one for that matter) can feel like a daunting, near impossible challenge. Ecommerce and the overall online experience haven’t always taken precedent over other important aspects such as maintaining revenue streams and providing free or low-cost resources to members. While you might be a little [...]

Fundamentals of a successful membership focused website

2021-02-18T09:05:06+00:00Thursday, 18 February, 2021|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

In today’s digital world, associations have acknowledged the importance of connecting with their members online. Extending your organisation’s reach online allows you to grow your audience beyond your current network. Whether it’s to cement your position as an industry leader, or to generate revenue, your website is a crucial component of your organisation’s outreach, [...]

Website strategies to support member retention

2021-02-17T08:01:42+00:00Wednesday, 17 February, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Member retention is more than just passively keeping members on your books. It is about closing the ‘Value Gap’ by creating a value exchange with personal relevance to members and a meaningful connection. In our recent whitepaper, we uncovered that engaged members are retained for 4 years longer that non-engaged members. Your website can [...]

If you always do what you’ve always done…

2021-03-10T11:36:01+00:00Wednesday, 3 February, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Henry Ford famously said ‘If you always do what you’ve always done, you’ll always get what you’ve always got’. For some this could be seen as good, consistent even, but the sentiment behind Ford’s message is that perpetuating the same behaviour leaves little room for improvement. The value of a process is to map [...]

Thinking of Moving to the Cloud? Grants and Discounts For Not-for-Profit on Microsoft Azure and Modern Workplace

2021-02-01T09:45:43+00:00Monday, 1 February, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

With the end of 2020, one lesson we all learnt was to expect the unexpected and then plan for it. The financial impact of the pandemic is being felt across the board, including the not-for-profit and charity sectors. Although there is much positivity around the vaccine and the path to the "return to normal" [...]

Covid-19: How Tech has kept Associations driving forward

2021-01-29T09:54:50+00:00Friday, 29 January, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

The associations we work with have shared their frustrations with this certain aspect of their organisation. What problems have your association faced during the pandemic? The membership bodies and associations we work with shared with us many of their problems and frustrations fighting challenges caused by Covid-19. For example, problems with social distancing, a [...]

Can Membership and Subscription work together?

2021-01-27T10:36:47+00:00Wednesday, 27 January, 2021|Categories: MemberWise Recognised Supplier, Member Value|Tags: |

Many are currently re-evaluating their business or organisation's offering and assessing its value to its members and subscribers in a bid to keep control and growth in a market hit by the recent pandemic. The outstanding success of subscription businesses in the UK could push some towards changing their business model to reflect this. [...]

The effect of the pandemic on Membership: How associations are putting their trust in technology

2021-06-11T14:00:07+01:00Saturday, 23 January, 2021|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

In November 2020 Cloud9 Insight conducted a survey with the MemberWise Network. A total of 36 organisations participated and the results are statistically significant. Our survey of UK associations found that membership bodies have been putting their trust in technology in the wake of COVID-19. How is COVID-19 affecting membership associations? Like many [...]

Nurturing new members

2021-01-12T12:06:46+00:00Friday, 8 January, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

It is common for a great deal of attention to be given to member acquisition and retention strategies, whilst sometimes the onboarding process can be somewhat overlooked. We’ve broken onboarding down into 5 helpful connection points across the initial 6 months of membership that we think are worthy of consideration. 1. Give them a [...]

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