Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

Are Membership Packs Still Relevant in 2025? Absolutely – If Done Right

2025-05-30T16:14:09+01:00Friday, 30 May, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Creating the Perfect Membership Pack in 2025: Engaging, Valuable, and On-Brand Membership packs remain a crucial tool in building engagement, loyalty, and a sense of belonging. Discussions around digital vs physical have been bubbling along for a little while, as you can see from the MemberWise discussion boards. But in a world of digital [...]

The Member Experience Gap: Why Internal Assumptions Often Don’t Match Reality

2025-05-28T10:08:31+01:00Wednesday, 28 May, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Few things are as subjective as member experience. The margin for error can be paper-thin to non-existent. You might be delivering fantastic value, celebrating record renewal rates and shipping off regular newsletters. All is right as rain—or so you think. But what if there’s a gap between your internal assumptions and the reality your [...]

Why Coaching Matters: The Strategic Advantage for CEOs and Membership Leaders

2025-05-27T12:40:30+01:00Tuesday, 27 May, 2025|Categories: MemberWise Recognised Supplier, People and Volunteer Management|

Relational support for senior leaders in complex roles Introduction I’m a partner at TC Group, a top-20 accountancy and advisory firm. Alongside 30 years in leadership, I coach CEOs and senior leaders. I trained at Ashridge (Hult International Business School), one of Europe’s most respected coaching institutions. What the Evidence Shows: Coaching Works Executive [...]

Is LinkedIn the Place to Be for Membership Organisations?

2025-05-20T08:26:33+01:00Tuesday, 20 May, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

LinkedIn has long been seen as the professional social network — and for good reason. With over 1 billion members worldwide and a strong emphasis on career development, sector insight, and B2B networking, it’s no surprise that many membership organisations see LinkedIn as their digital home. But while LinkedIn remains a key channel for [...]

Why Membership Organisations Must Embrace Hyper-Personalisation

2025-05-19T17:23:43+01:00Monday, 19 May, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Digital natives are the primary demographic in the global workforce. As Millennial and Gen Z spending power increases, questions around their priorities should be carefully considered. However, that should not come at a cost of losing older members who have supported their chosen associations over many years.    Hyper-personalisation breaks down preconceived notions around demographics. [...]

Using a Service Design Approach to Enhance Member Experience: Practical Tips for Membership Professionals

2025-05-18T10:23:00+01:00Sunday, 18 May, 2025|Categories: MemberWise Recognised Supplier, Project and Change Management|

As membership professionals handling member queries, services, events, and learning programmes, you’re truly at the coalface of understanding and delivering on membership experience. Yet, while real-world expertise, engagement and demographic data provide a robust foundation, truly unpicking the needs and motivations of your diverse membership – and, critically, how your organisation can operationally meet [...]

AI Legal & Governance for Membership Bodies? UAE sets the pace

2025-05-07T23:31:58+01:00Wednesday, 7 May, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

All Membership Bodies have a library of legal documents, policy documents and many have standards as part of the governance process and charitable status. Many organisations diligently help shape policy change through research and influence. These collected data points drive change through drafting and curating new and old policies. It is an expensive, patient [...]

Are Membership Services Really That Niche? Why Understanding Member Value Still Reigns Supreme in the Age of Automation

2025-04-17T13:47:05+01:00Thursday, 17 April, 2025|Categories: Member Value, MemberWise Recognised Supplier|

In a digital-first world where automation is king, the membership sector can often be seen as playing catch-up. With a seemingly infinite array of tools at our fingertips—CRMs, omnichannel platforms, AI, analytics dashboards—it’s tempting to assume that membership services are just another arm of customer service. But those of us who live and breathe [...]

Personalisation and Privacy: Striking the Right Balance

2025-04-15T10:59:06+01:00Tuesday, 15 April, 2025|Categories: Member Data, MemberWise Recognised Supplier|

How to balance tailored experiences with rigorous data protection. In today’s crowded digital landscape, membership organisations face a tough challenge. They must stand out and remain relevant, even when competing against digital consumer experiences from organisations with vastly larger tech budgets. Whether you’re looking to enhance engagement or simply ensure that your data practices [...]

Using Data Insights to Future-Proof Member Value: Lessons from the BDA

2025-04-05T18:39:12+01:00Saturday, 5 April, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Are you struggling to keep pace with ever-evolving member needs while ensuring your organisation remains competitive and relevant? Drawing on the practical lessons from the British Dietetic Association (BDA) case study, we share how harnessing membership data can pinpoint emerging challenges and drive transformative change in your support and engagement strategies. Discover how a [...]

Go to Top