Author: Richard Gott, MemberWise Network Founder & Chair The current membership climate is challenging and many organisations are increasing their perceived and actual member value via a range of member benefit-focused development projects. However, an increased focus is required on the topic of member value, particularly with the observed mismatch (outlined in my [...]
Author: Richard Gott, MemberWise Network Founder & Chair In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]
