A membership CRM search might start with a comparison grid: which system has more automation, more integrations or a better-looking reporting dashboard. This might feel like the natural way to narrow a choice down, but it also tends to produce a shortlist that has very little to do with the challenges that are faced [...]
Membership organisations are balancing two closely connected priorities: attracting new members while maintaining strong engagement with those already part of the community. The Digital Excellence Report 2026 reflects this balance. New member acquisition remains the top priority for many organisations, while member retention and satisfaction continue to rank among the most significant strategic challenges. [...]
A member who lapses at renewal did not decide to leave at renewal. They decided weeks or months earlier. The renewal date is just when the paperwork caught up. That is the mistake most organisations make with churn. They treat it as a renewal problem, something to fix with a well-timed email and a [...]
Your subject matter expertise supporting your members at their desk, on their site, in their meeting, car, train, boat …! This is a core membership relevancy conversation. How the rich seam of membership body information you own, can be used in context by members in their environment? Nic Newman described this as liquid content [...]
Membership marketing has never had more data. So why is it still so easy to get members wrong? You know how many members you have. You know your renewal rate. Your email open rates. Which events sell. Which web pages get traffic. You probably have dashboards capable of telling you things nobody thought to [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (International), Naomi Taylor, Membership and Professional Services Director, The Institute of Marine Engineering, Science and Technology (IMarEST). IMarEST is the global, multidisciplinary community for marine engineers, scientists, and technologists, supporting our members’ [...]
We all know, investing in a new CRM is one of the biggest investments a membership organisation can make. Not just in terms of value, but in time, effort, disruption, risk, the list goes on… It’s an immense undertaking. The new system promises more efficient processes, improved member experience, better reporting, more features, more [...]
Most membership bodies and charities are fantastic at driving awareness. They invest heavily in a range of marketing channels to get people to visit their websites. But traffic on its own doesn't drive action. If your website leaks users, pushing more visitors into the funnel just inflates your cost per acquisition. Conversion Rate Optimisation [...]
A recent study found that poor website structure was among the most common accessibility failures identified across websites; this can make content harder for both users and AI systems to understand. A clearly structured, accessible website doesn’t just make life easier for members; it may also put organisations in a stronger position as AI [...]
Somewhere this month, one of your members will look at their bank statement and start cancelling subscriptions. The streaming service they forgot about. The app they opened twice. The gym they keep meaning to go back to. Each one gets a cold look and the same blunt question: what do I actually get for [...]
