For membership organisations with complex operations, a bespoke CRM can feel like a realistic solution. Other systems can look too rigid before procurement has even begun, and it's tempting to build something tailored to the exact shape of what's needed. The problem won't always show up at launch. It might show up two to [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Member Engagement), Sophie Tothill, Senior Engagement Lead, Chartered Institute of Professional Development). The Chartered Institute of Personnel and Development (CIPD) is the professional body for HR, Learning & Development, and people development. [...]
We're delighted to share something we've been working on for a while – and that we think you're going to find genuinely useful. The MemberWise Ultimate Guide to Member Value is now available, free to download. Member value has never mattered more. We are hearing increasing numbers of discussions on it, but until now, [...]
Membership organisations are rarely short of member feedback. Many of the organisations we work with tell us they can predict who will respond first when a survey or consultation opens. These are often highly engaged members who readily share their views at every opportunity. Their feedback can be valuable, but it can also create [...]
This is the second article in a two-part series on reporting community ROI to your board. Part one covered how to reframe your metrics in board language and structure your case with a logic model. This part covers which KPIs to track and how often to report them. Choose a small, repeatable set of [...]
You know your community is working. Engagement is up, programming is popular, and members are connecting. But when you bring those wins to leadership, you hear a version of the same question: “Is this actually driving results for the association?” It’s a frustrating moment. You see the value every day, but translating that value [...]
When a membership organisation starts looking for a new CRM, the search might start off like this: a spreadsheet of features, scored against what the current system can and cannot do. On paper this looks thorough, but for some membership organisations this is the wrong place to start. The 2026 MemberWise Digital Excellence Report, [...]
For membership organisations, your website is often the most important touchpoint in the member journey. Whether someone is considering joining, renewing their membership or booking an event, their experience online can significantly influence how they perceive your organisation. In the most recent Digital Excellence report, by MemberWise, it found that “lack of/limited personalisation on [...]
We’re pleased to announce that ASI has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and our alignment with the network. The MemberWise Network is the UK’s largest professional network of over 8,500 senior professionals working within 2,500 membership organisations and associations. [...]
Ask most association leaders about the EU AI Act and you tend to get one of two responses. Either “that’s a problem for big tech, not us,” or “hasn’t it been delayed anyway?” Both are understandable. Both are wrong, and both can be costly. The Act is the world’s first comprehensive law for artificial [...]
