Overview There is huge potential for membership organisations to leverage AI and machine learning to predict and prevent member churn. By analysing member data and behaviour patterns, organisations can identify at-risk members and implement targeted retention strategies. This post explores how AI enhances member engagement and retention, focusing on predictive analytics, personalised experiences, and [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Supercharge Member Engagement: 5 Strategies for High-Impact Education Craft Content That Clicks for Your Members The members your association supports want to learn and improve their professional career development. However, they are likely overwhelmed by information and demands on their time. They need training that captures their attention and delivers real value. Crafting [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Membership organisations are turning to strategic partnerships to boost member engagement and retention. By collaborating with complementary businesses and service providers, organisations can expand their value proposition and offer unique benefits and value-added services for members. Elevating Member Engagement Through Strategic Partnerships Membership organisations are always seeking innovative ways to enhance their value proposition [...]
Trustees are a critical part of the governance structure in associations. According to the Charity Commission: “Trustees have overall control of a charity and are responsible for making sure it’s doing what it was set up to do…[they] are the people who lead the charity and decide how it is run.” That is an [...]
There continues to be a lot of discussion on the impact of Artificial Intelligence on membership management. However, this year’s MemberWise digital excellence reported that “a large number of membership bodies are yet to automate basic systems, processes and tasks”. It therefore seems that many membership bodies are still not making use of the [...]
Ever feel like your membership engagement could use a boost? Well you’re not alone. The Memberwise Digital Excellence (2024) Report revealed that enhancing engagement is a priority for many membership organisations today. That’s because we live in a world of rich digital experiences. With countless options available to the modern consumer, engagement is a [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
In the fast-evolving landscape of membership associations, the ability to adapt and grow is paramount. Central to this adaptability is the use of data, research and insights. For any membership association aiming to serve its members effectively, remain relevant, and sustain long-term growth, research isn't just beneficial—it's essential. Looking inwards Research provides the tools [...]
