Overview Membership organisations must offer more than just basic benefits to attract and retain members. A compelling value proposition is the key to standing out and resonating with your target audience. This blog explores the essential steps to craft a membership value proposition that speaks directly to your members' needs, leverages your unique strengths, [...]
Interview with: Darren Shepherd, National Membership Directior, British Printing Industries Federation (BPIF) Chair of the “Member value, growth and retention” stream 1. Please can you tell us a bit about your association and your role there? British Printing Industries Federation (BPIF) is the largest trade association for the wider printing industry in the UK with [...]
Like never before, today membership organisations have a wealth of information at their fingertips. Collecting data in isolation though is not enough, you need to analyse and interpret it effectively to improve member retention. In this blog we will explore how data analytics can help you understand your members better, predict and prevent churn, [...]
In a sector where you're constantly asked to do more with less, your time is one of your most valuable assets. With an array of open AI tools available—many of which are free or low-cost—it’s never been easier to streamline tasks. But which tools are best suited to your specific needs, and how can [...]
It goes without saying that digital platforms are rapidly evolving. Many of us remember our early websites and may cringe at how they compare to today's versions. With the rise of mobile use, responsive design, and evolving web technologies, organisations must now keep their platforms modern and secure. However, this pace of change also [...]
It’s no secret—protecting and securing data is critical for all businesses, whether you're a small membership organisation or a large trade association, and this includes safeguarding your members' information. With cyber threats becoming increasingly sophisticated, many organisations are now turning to Security by Design (SbD) as a core part of their software development strategy. [...]
Engaging with members is essential for promoting loyalty and long-term relationships. A well-defined content strategy will allow your organisation to deliver personalised and consistent messaging that speaks directly to your members. This article will walk you through the steps to develop, maintain and continuously optimise a Content Strategy that drives meaningful member engagement. 1. [...]
Ever caught yourself saying "skibidi dob dob" and then realising, wait, that's not even a thing? Or perhaps you've come across terms like "yeet," "finsta," or "no cap," and felt a wave of confusion? You're not alone! Language evolves rapidly, and keeping up with the latest slang can feel like chasing a TikTok trend. [...]
Introduction With the technological advances of recent times, Membership organisations face a set of new challenges but also opportunities when it comes to engaging with their members. Whether it’s a professional association, a non-for-profit, or a community-driven group, understanding member needs and designing personalised experiences can significantly enhance engagement and satisfaction. A Digital Strategy [...]
Overview Membership organisations possess a wealth of data that can fuel growth and enhance member satisfaction. However, simply collecting information isn't enough. The true value lies in transforming this data into actionable insights. This blog post explores how organisations can leverage analytics to drive membership growth, improve experiences, and create personalised strategies that boost [...]
