Four ways for membership organisations to successfully achieve the change they need. Today, the pressure on membership organisations is greater than ever as they face two opposing challenges. On the one hand, they need to drive growth and income in order to compete. Throughout the past year, the MemberWise network has again highlighted member [...]
In today’s digital era, the collective power of artificial intelligence (AI) and machine learning (ML) can revolutionise the way membership organisations operate. These technologies serve as catalysts for profound change, offering unparalleled opportunities for automation, personalisation, and security enhancement and thus reshaping the landscape of member experiences. AI is built around the concept of [...]
‘Generative AI can hugely boost research, but its use demands transparency and responsibility.’ Iliana Ivanova, EU Commissioner for Innovation, Research, Culture, Education and Youth Many of us are now deep in exam and dissertation season and when asked, we probably get the same student response, ‘Oh I used ChatGPT to help write that.’ The [...]
A strong sense of community not only attracts and retains members, it also encourages engagement and collaboration within your organisation. Most memberships centre around an idea; be that a career, cause or charity. A community strengthens the links of these common interests between your members. In this post, we’ll explore key strategies for building [...]
As ever, this year’s MemberWise Digital Excellence Report showcased some fascinating insights into the current status quo and future thinking of Membership Organisations on a range of topics. At iota-ML, the most striking takeaways were that; 100% of Membership Organisations believe AI will have an impact on membership in the next three years, and [...]
There are many challenges involved in demonstrating the ROI of member education, from aligning training with organisational objectives, tracking and measuring the right data, to communicating the value of education programs to association leaders. I recently sat down with Richard Gott, Chair of the Memberwise network to discuss how to demonstrate the ROI of [...]
In today's digital age, data has become the cornerstone of decision-making and strategy formulation across various sectors. From commercial enterprises to non-profit membership organisations, harnessing the power of data can unlock unprecedented opportunities for growth, engagement, and impact. In this blog, we delve into the insights presented in our recently published white paper written [...]
In today's interconnected world, where digital platforms have become ubiquitous, organisations must harness the power of technology to foster meaningful engagement with all members, regardless of their backgrounds or identities. Whether you're running a community organisation, a professional association, or a business, prioritising digital engagement strategies can significantly enhance member satisfaction, retention, and overall [...]
We know that properly informing proposed strategies and tactics for membership growth requires a high level of audience research. When we fully understand our existing audience, it allows us to effectively target like-minded individuals, equalling a higher new member conversion rate. But what are some of the best ways to accomplish this? We recommend [...]
In the constantly evolving realm of digital experience, one pressing question emerges: Are we clinging to outdated paradigms in our approach to designing member experiences? Let's acknowledge it: website design and publishing technology have seen mostly incremental improvements over the past two decades, and these advances have contributed to user experiences that provide value [...]
