AI has the potential to unlock significant value for membership organisations and transform the way they work. As MemberWise’s digital excellence report highlighted, 100% of membership bodies believe that AI will play an important role in the next 3 years. AI isn’t just about automating tasks; it’s about empowering your workforce and your members [...]
Earlier this month, we wrote a post in response to the Digital Excellence Report, more specifically on how 100% of Membership Organisations think that AI will have an impact on membership within 3 years. This time, we wanted to combine these thoughts to address another key trend from the report, namely the need for [...]
From experience, we have come to see how the success of a web project often hinges on the quality of the web hosting service it uses. Whether your membership organisation is building a brochure site, an e-commerce site, or a complex web application, choosing the right web hosting provider is crucial. This decision impacts [...]
Like most things, the way membership organisations engage with their members has been transformed by today’s digital world. Smartphones are the primary means of communication and interaction. Which means one thing; organisations must leverage mobile technology to enhance member engagement. In this blog post, we'll look at the impact mobile technology has had on [...]
Establishing a robust PR and communications plan is important for membership organisations, having the potential to play a vital role in achieving core objectives. Whether these goals are around attracting new members, demonstrating value to existing members, supporting key strategic initiatives, or obtaining essential funding, a strong PR strategy can support. However, with so [...]
Understanding and preparing for effective cultural change Culture is a well-used term in business but McKinsey’s definition as "how we do things around here" is probably still the most accurate. This factor critically affects any organisation’s ability to efficiently respond and adapt to shifting market environments so in many cases, culture may have the [...]
If you’re considering how to deliver even more value to your association members, boost engagement to retain existing members, and attract new members to sign up, scalable online training could be your competitive edge. 72% of peoplesay their top reasons to join an association are continuing education, professional certification and learning new professional skills. [...]
A guide to understanding systems conditions and the role of management All too often, the refinement of current processes in search of improvements is like rearranging deck chairs on the Titanic. We’re making changes and things certainly appear to be different after each revision, yet the ship’s course remains about the same. After a [...]
How to change your thinking to avoid being mauled by rising expectations and tightened resources Whilst the years since the pandemic have been challenging for membership organisations, all but the most optimistic business leaders believe they’re about to get even harder. In the UK, all businesses are facing a considerable level of uncertainty caused [...]
How to define, empower and execute effectively in complex change management projects After completing an organisational or technology change, there are two things that every membership body comes to understand. Firstly, regular change is essential to continuous improvement and to staying relevant in a competitive sector. And secondly, the process required to achieve this [...]
