While a CRM is essential for managing member relationships, several supplementary tools can significantly enhance your membership organisation’s capabilities. These tools not only provide richer and more comprehensive services to members but also offer insights for continuous improvement and strategic decision-making. Let’s take a look at a few additional and complementary tools in more [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Today’s professionals – the busy members your association serves – are navigating information overload. Their inboxes are overflowing, to-do lists seem never-ending, and fitting in time for professional development can feel like an impossible task. We all know the struggle. You spend hours sitting through a lengthy training session, attempting to absorb all the [...]
In an increasingly competitive landscape, membership organisations across various sectors are turning to creative marketing campaigns to differentiate themselves and engage their target audiences. These campaigns are essential not just for attracting new members, but also for maintaining relevance and strengthening brand identity. This article explores the key elements of successful creative marketing campaigns. [...]
‘Innovate, experiment, monitor and control’ is an often used mantra within GenAI. Everyone is testing AI concepts, learning through trial and error while looking for the competitive advantage. There often is not one solution, but an ecosystem of technology to unlock data and AI opportunities. Patience will also be a virtue as AI Governance [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Introduction As technology and mobile devices become ubiquitous, positive digital experiences have become sacred for modern consumers. A digital-first strategy that leverages technology to create seamless, personalised experiences is a critical element of member retention. Yet, a genuine shift in perspective that completely transforms how you engage with your members is necessary for a [...]
