Membership organisations are gradually realising the unique value of video - especially case studies and testimonials - to help them retain and recruit members. This is because there is nothing as compelling as seeing actual members describing their lived experience. With over 89% of video marketers saying video gives them good ROI (Optimonster) and 84% [...]
A common misconception is that non-profit and membership organisations are not a target for cyberattacks. Even though your association may not have been affected by an attack, it is highly likely hackers are trying to breach your system every day. This is why associations cannot sit on their laurels as hackers are becoming more [...]
Take stock of 2022 and succeed in 2023! So we’re heading towards the end of January – and how many of us are still sticking to our New Year’s resolutions? Have you had a successful Veganuary? Or perhaps you were bold enough to go with a Dry January? I can’t say I have committed [...]
The digital world has brought both advantages and disadvantages to many membership organisations. As technology evolves, membership organisations have had to face a range of new digital challenges. Organisations must know how to manage these challenges to succeed in the modern digital age. Engagement & Retention One of the biggest challenges for membership organisations [...]
Converting or upgrading a member from student to graduate/associate/full member implies that: 1. There has been mutual engagement and a previous financial transaction. 2. The upgrade is both relevant and important to the individual concerned. 3. They are actually aware of their relationship with the professional body! Student membership for many professional bodies is [...]
Looking for your next role? Looking for great job candidates? 2022 has been a big year for MemberWise. We have seen the return of both our conferences as well as in person seminars and newly launched ‘tech insight days’, but this article focusses on how we [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
A Safe Pair of Membership Hands. Why Has This Become Such a Challenge? How many times have you heard this comment/question over the past couple of months? Far too many times I hear you cry! In this blog article we try to answer the question. The first point to make is that this challenge [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Your objectives are clear - grow the organisation’s revenue, through diversifing from existing revenue streams, retaining more members, increasing member engagement, whilst acquiring new ones… that’s no small task for any organisation, especially in the a tough economic climate, that is getting tougher. Member requirements are changing so fast digitally, servicing existing member segments [...]
