How to minimise the costs and maximise the benefits of any membership organisation Integration is broadly accepted as an organisational objective worth pursuing. Most membership sector experts believe it delivers as many benefits in operational efficiency as it does in customer service. But to truly understand the difference it can make, it’s worth digging [...]
In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored the first four inbound marketing channels we recommend, with some practical examples of how you could implement them within your existing marketing strategy. If you haven’t read this article yet, take a look here. In [...]
In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories and in part two we focused on the importance neuro-biology. The topic for this, the final instalment, is more practical – I want to focus on structure. This begins with the people. Every good story [...]
A recent British chamber of commerce survey revealed that just 11% of SMEs measure their carbon footprint and perhaps more significantly, cost is considered the biggest barrier with 30% claiming lack of finance is holding them back. Is that the case for membership organisations and their members? How many have started on the journey [...]
This is the second part of a tour through the power of storytelling – and how organisations can use its techniques to connect with new members. In the last instalment, we considered the prevalence of storytelling in our lives throughout history. So now let’s look at how we’re wired to communicate in stories. An [...]
In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored what inbound marketing is, the benefits, and an introduction to how it can be used to drive member acquisition. If you haven’t read this article yet, take a look here. In part 2, we will [...]
Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, hunt, vote and much besides. Small wonder then that stories still hold that power to influence the decision-making brain. We tell stories in all areas of our lives and we should be telling stories in [...]
We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence Report, new member acquisition is one of the highest priorities for the membership sector. This is why we recommend and implement inbound marketing services for our membership organisation clients, as we have seen first-hand how [...]
We’re pleased to announce that the NetXtra has been recognised by the MemberWise Network for their commitment to best practice sharing within the Membership and Association Sector. The MemberWise Network is the UK’s largest professional network for over 8,500 professionals working within 3,000 membership organisations and associations. As an Official Partner, NetXtra [...]
Membership Excellence is the Membership and Association Sector's Annual Best Practice Conference and Exhibition (7th October / London Novotel West). Our Early Bird Ticket Offer (save £55 per person) ends at 5pm on Friday (3rd September). The Membership and Association Sector has gone through what can only be described as seismic [...]
