Member profiling in a modern world Attracting new members is a lot easier when you develop a strong understanding of their needs and motivators. Thankfully, members produce more data now than ever, helping organisations to better tailor their messaging and member experience according to very specific sets of needs. Using common traits characteristics and [...]
As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing and how you could use new considerations to grow your membership during 2022 and beyond. PR is no longer a simple sell-in and press outreach task. In fact, for the more specialist and dynamic PR [...]
Our “Influence 100” is a list of the largest membership organisations in the UK. It’s popular with membership professionals to benchmark against other organisations and learn what works (and what doesn’t) from others. We’re now working to update the list for 2022 and we need your help please! CALL TO ACTION – if your [...]
As is true of all brands, but especially those in the membership space, personalised, data- connected experiences are about understanding your audience. This intelligence is typically gathered through Customer Relationship Management (CRM) software that records and manages interactions with members and other stakeholders. A CRM enables you to align your commercial and member strategies [...]
Does this sound familiar? After a painful, time-consuming, and expensive redesign, you finally relaunch your new membership site. After briefly patting yourself on the back, everybody moves on, and nothing much changes. A few years down the line, your website is out of date and neglected, so you start the whole process again. We [...]
For many membership bodies, the legacy systems that help run day-to-day business operations, for the most part, aren’t going anywhere. We know how frustrating it is to be constantly told how bad and unagile your system is when it feels like there’s nothing you can do about it. Despite contrary belief, it is acceptable [...]
We’re pleased to announce that Latcham has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2022), Latcham will also provide the MemberWise Network with a range of print and fulfilment [...]
There is a powerful move for all businesses large and small, public or private to write in short, medium and long term strategies to reduce carbon emissions, and ultimately become net zero. Membership bodies are perfectly positioned to effect this change, and support their members. The reason why this is so important is that [...]
We’re pleased to announce that, for the fifth consecutive year, Cantarus has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Associations sector and their alignment with the network. As an Official Partner (2022), Cantarus will provide the MemberWise Network App on their [...]
We’re pleased to announce that RD Mobile, developer of the Eventsential event platform and Engagefully member engagement app, has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2022), RD Mobile [...]
