The 2021 MemberWise Digital Excellence Report provided us all with 34 pages of uninterrupted reading about all things digital in the membership sector. As always, we were treated to many facts and figures, and an inside viewpoint of how the pandemic has affected membership organisations’ attitudes towards the digital shift. What did we learn? [...]
Expectations have never been higher and customer-centricity has never been more important than today, particularly when considering the rapid advancements in technology and the throes of a global pandemic. For membership organisations, this means a constant struggle to keep up with members’ needs inside the digital space and continuously showcase the value of retaining [...]
There are more than 4 billion internet users in the world, and almost 1.9 billion websites currently in existence. Tomorrow, there will be even more. Your web presence is your showroom. It’s where your members come to get an impression of who you are and what you do, and we all know that first [...]
The events landscape for membership organisations has been evolving for a number of years. However, the circumstances of 2020 accelerated this evolution as we went from business-as-usual to anything-but. Many organisations moving forward with their plans to return to in-person events, are now also considering a “blended format” for their events. Blended events, which [...]
The MemberWise Digital Excellence Report was published in June 2021, and there was an alarming statistic which jumped out- something that could seriously be affecting membership retention and acquisition. Despite 70% of Membership Organisations agreeing there is a reliance on data to operate more effectively; only 28% of Membership Organisations agreed they have all [...]
As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months as engagement can wane. This summer we expect to see even more variance with such unpredictable months ahead. Your focus is serving your members well and for this we would recommend a change in approach [...]
“There is a lot more going on than I thought, and this call has encouraged me to get more involved in the future.” A telephone call...what a novel approach in this digital age! With an increase in remote working and more online interaction, we may ask how valid or even cost effective this seemingly [...]
There aren’t many sectors that haven’t felt the icy grip of the global pandemic over the past 18 months. It’s been horrendous for many, with aviation, travel, and hospitality all hit particularly hard by the succession of lockdowns. Almost without exception, your members will be under some level of economic pressure. With profit margins [...]
The recent 2021 MemberWise Digital Excellence report has provided us with an empirical snapshot of digital activity and strategy within the membership and association sector. With more than 700 managers and directors from leading membership organisations participating in the research, it is a must-read report for all employees within our sector. At Millertech, we [...]
As lockdown easing continues, and the UK vaccine programs efficiency leads to more membership professionals returning to member-facing offices around the UK, there has never been a better time for associations to take a moment to think deliberately; strategically, and to undertake some serious self-reflection before re-engaging with teams face to face. “You never [...]
