In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories and in part two we focused on the importance neuro-biology. The topic for this, the final instalment, is more practical – I want to focus on structure. This begins with the people. Every good story [...]
A recent British chamber of commerce survey revealed that just 11% of SMEs measure their carbon footprint and perhaps more significantly, cost is considered the biggest barrier with 30% claiming lack of finance is holding them back. Is that the case for membership organisations and their members? How many have started on the journey [...]
This is the second part of a tour through the power of storytelling – and how organisations can use its techniques to connect with new members. In the last instalment, we considered the prevalence of storytelling in our lives throughout history. So now let’s look at how we’re wired to communicate in stories. An [...]
In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored what inbound marketing is, the benefits, and an introduction to how it can be used to drive member acquisition. If you haven’t read this article yet, take a look here. In part 2, we will [...]
Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, hunt, vote and much besides. Small wonder then that stories still hold that power to influence the decision-making brain. We tell stories in all areas of our lives and we should be telling stories in [...]
We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence Report, new member acquisition is one of the highest priorities for the membership sector. This is why we recommend and implement inbound marketing services for our membership organisation clients, as we have seen first-hand how [...]
We’re pleased to announce that the NetXtra has been recognised by the MemberWise Network for their commitment to best practice sharing within the Membership and Association Sector. The MemberWise Network is the UK’s largest professional network for over 8,500 professionals working within 3,000 membership organisations and associations. As an Official Partner, NetXtra [...]
Membership Excellence is the Membership and Association Sector's Annual Best Practice Conference and Exhibition (7th October / London Novotel West). Our Early Bird Ticket Offer (save £55 per person) ends at 5pm on Friday (3rd September). The Membership and Association Sector has gone through what can only be described as seismic [...]
The 2021 MemberWise Digital Excellence Report provided us all with 34 pages of uninterrupted reading about all things digital in the membership sector. As always, we were treated to many facts and figures, and an inside viewpoint of how the pandemic has affected membership organisations’ attitudes towards the digital shift. What did we learn? [...]
Expectations have never been higher and customer-centricity has never been more important than today, particularly when considering the rapid advancements in technology and the throes of a global pandemic. For membership organisations, this means a constant struggle to keep up with members’ needs inside the digital space and continuously showcase the value of retaining [...]
