UK membership organisations could generate sizeable revenues and provide a service their members value through partnerships with the hospitality industry. Hotels, when pushed, provide discounted rates for bulk buyers and pay commission to anyone that can drive accommodation sales. After more than a year of lock down it’s almost guaranteed that your members want [...]
This is the last instalment of our three-part series looking at the findings from our recent report leading through the pandemic – how membership organisations have met the challenge. For anyone who hasn’t read our previous articles, we have just released a new report with our strategic partners Rise Above, to explore how leaders [...]
The last twelve months saw many professional bodies’ attentions shift from growth to survival. With the end of the pandemic now in sight, associations should now revert to their digital transformation journeys to ensure longevity and improve their membership retention efforts. Building your digital vision Technology played a pivotal role in strengthening our resolve [...]
The Membership and Association Sector has remained resilient over the past year as our members have needed us like never before. The time is now right to evaluate your digital/membership approach by benchmarking activity and strategy with wider sector trends/norms. - Are your digital transformation plans and strategies delivering solid results? - Is your [...]
There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 and 1996) and Generation Z (born 1997 to 2009). That’s five generations of adults working, volunteering, becoming members of societies and organisations and starting businesses. We [...]
How do you decide what content goes into your marketing material? How do you choose what to write in your emails? What’s the inspiration for your blogs? The best membership bodies don’t just pluck words out of the air. They use personas to help them understand personalities to construct relevant content that engages with [...]
In our previous article - Leading through the pandemic – how leaders of membership organisations have met the challenge, we introduced you to our new report and the first two sections of the report. For anyone who hasn’t read this first article, we have just released a new report – Leading through the pandemic – how membership [...]
Balancing risk vs results is always a challenge but are you taking unnecessary risks when adopting new digital systems/processes? When planning a large investment for a new CRM or website, possibly one of the largest investments your organisation has made in some time, you should have some peace of mind that it’s going to [...]
The last 12 months have been a challenging time for the economy with the focus of most professional bodies needing to switch from growth to survival. But now, with the end of the pandemic hopefully in sight, our organisations have an opportunity to transform their digital services and help their members reignite their careers. [...]
Introducing MemberWise Ambassador (Governance), Simon Edwards (Director of External Engagement and Governance), The Institution of Engineering and Technology (The IET) Simon’s organisation represents nearly 160,000 members globally and employs over 600 staff. His team includes professionals working in governance, legal and compliance, policy, fundraising and volunteer support. He has worked within the Membership and [...]
