The MemberWise Digital Excellence Report was published in June 2021, and there was an alarming statistic which jumped out- something that could seriously be affecting membership retention and acquisition. Despite 70% of Membership Organisations agreeing there is a reliance on data to operate more effectively; only 28% of Membership Organisations agreed they have all [...]
As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months as engagement can wane. This summer we expect to see even more variance with such unpredictable months ahead. Your focus is serving your members well and for this we would recommend a change in approach [...]
“There is a lot more going on than I thought, and this call has encouraged me to get more involved in the future.” A telephone call...what a novel approach in this digital age! With an increase in remote working and more online interaction, we may ask how valid or even cost effective this seemingly [...]
There aren’t many sectors that haven’t felt the icy grip of the global pandemic over the past 18 months. It’s been horrendous for many, with aviation, travel, and hospitality all hit particularly hard by the succession of lockdowns. Almost without exception, your members will be under some level of economic pressure. With profit margins [...]
The recent 2021 MemberWise Digital Excellence report has provided us with an empirical snapshot of digital activity and strategy within the membership and association sector. With more than 700 managers and directors from leading membership organisations participating in the research, it is a must-read report for all employees within our sector. At Millertech, we [...]
As lockdown easing continues, and the UK vaccine programs efficiency leads to more membership professionals returning to member-facing offices around the UK, there has never been a better time for associations to take a moment to think deliberately; strategically, and to undertake some serious self-reflection before re-engaging with teams face to face. “You never [...]
MemberWise has recently released its latest Digital Excellence report and as usual, the document provides valuable insight into our sector. It analyses the current status of digital activities in the membership and association sector, puts metrics around key areas and suggests a path of best practice for those wishing to excel. Platform versus proprietary [...]
The coronavirus pandemic gave us a sharp lesson in change dynamics, proving how inadequate deliberate, planned strategy is in the face of unpredictable circumstances. According to MemberWise’s Digital Exellence Report 2021/22, 68% of membership organisations have no digital strategy, 61% have no digital road map/plan and an astonishing 75% have no data strategy. So [...]
Many organisations have older, outdated systems that are instrumental to their day-to-day operations; we call these legacy systems. As they’re built on old technology, they can become slow, cumbersome or don’t have the agility to integrate new technologies. Having been in place for such a long time, legacy systems often become deeply ingrained into [...]
There is no denying there has been a social media surge in the past year. The recent Digital 2021 report from We Are Social and Hootsuite, shows that social media users have increased with 4.9 million new users this year, whilst the total global users are now almost 4.2 billion. You may think that [...]
