MemberWise has recently released its latest Digital Excellence report and as usual, the document provides valuable insight into our sector. It analyses the current status of digital activities in the membership and association sector, puts metrics around key areas and suggests a path of best practice for those wishing to excel. Platform versus proprietary [...]
The coronavirus pandemic gave us a sharp lesson in change dynamics, proving how inadequate deliberate, planned strategy is in the face of unpredictable circumstances. According to MemberWise’s Digital Exellence Report 2021/22, 68% of membership organisations have no digital strategy, 61% have no digital road map/plan and an astonishing 75% have no data strategy. So [...]
Many organisations have older, outdated systems that are instrumental to their day-to-day operations; we call these legacy systems. As they’re built on old technology, they can become slow, cumbersome or don’t have the agility to integrate new technologies. Having been in place for such a long time, legacy systems often become deeply ingrained into [...]
There is no denying there has been a social media surge in the past year. The recent Digital 2021 report from We Are Social and Hootsuite, shows that social media users have increased with 4.9 million new users this year, whilst the total global users are now almost 4.2 billion. You may think that [...]
Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the journey which can be time consuming to manage. However, membership organisations have a key competitive advantage: data. Users are expecting to give over personal details as part of their contract with your organisation. So personalisation, [...]
MemberWise published its Digital Excellence (2021/22) Report last week. The report, the fourth published, provides an insight into the state of digital programmes in the membership space, and also some interesting reading for membership organisations and suppliers to the sector. While it's hot off the press, we thought we'd provide some early commentary from Silverbear's perspective. [...]
The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to take some important and valuable time off during the summer months, the membership sector has an opportunity to use this period to reflect and to rebuild ahead of conference season, but to also use quieter [...]
Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital landscape has changed dramatically over the last decade, with rapid technological advancements and the rise of online platforms, which require organisations to adapt their strategies. According to MemberWise’s Digital Excellence 2019 Report, member engagement remains [...]
One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations attract, grow and retain audiences and customers and increase income too. For Membership Organisations it is critical. With a range of marketing channels available, from marketing membership to promoting products and services, it will become [...]
Hybrid events are quite simply a mix between traditional, in person events and digital events. Bringing the benefits of both to your calendar and maximising opportunities available and lessons learned from the rise and rise of connecting digitally. The membership sector has seen a stark and insurmountable rise in virtual events in the past [...]
