Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the journey which can be time consuming to manage. However, membership organisations have a key competitive advantage: data. Users are expecting to give over personal details as part of their contract with your organisation. So personalisation, [...]
MemberWise published its Digital Excellence (2021/22) Report last week. The report, the fourth published, provides an insight into the state of digital programmes in the membership space, and also some interesting reading for membership organisations and suppliers to the sector. While it's hot off the press, we thought we'd provide some early commentary from Silverbear's perspective. [...]
The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to take some important and valuable time off during the summer months, the membership sector has an opportunity to use this period to reflect and to rebuild ahead of conference season, but to also use quieter [...]
Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital landscape has changed dramatically over the last decade, with rapid technological advancements and the rise of online platforms, which require organisations to adapt their strategies. According to MemberWise’s Digital Excellence 2019 Report, member engagement remains [...]
One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations attract, grow and retain audiences and customers and increase income too. For Membership Organisations it is critical. With a range of marketing channels available, from marketing membership to promoting products and services, it will become [...]
Hybrid events are quite simply a mix between traditional, in person events and digital events. Bringing the benefits of both to your calendar and maximising opportunities available and lessons learned from the rise and rise of connecting digitally. The membership sector has seen a stark and insurmountable rise in virtual events in the past [...]
UK membership organisations could generate sizeable revenues and provide a service their members value through partnerships with the hospitality industry. Hotels, when pushed, provide discounted rates for bulk buyers and pay commission to anyone that can drive accommodation sales. After more than a year of lock down it’s almost guaranteed that your members want [...]
This is the last instalment of our three-part series looking at the findings from our recent report leading through the pandemic – how membership organisations have met the challenge. For anyone who hasn’t read our previous articles, we have just released a new report with our strategic partners Rise Above, to explore how leaders [...]
The last twelve months saw many professional bodies’ attentions shift from growth to survival. With the end of the pandemic now in sight, associations should now revert to their digital transformation journeys to ensure longevity and improve their membership retention efforts. Building your digital vision Technology played a pivotal role in strengthening our resolve [...]
The Membership and Association Sector has remained resilient over the past year as our members have needed us like never before. The time is now right to evaluate your digital/membership approach by benchmarking activity and strategy with wider sector trends/norms. - Are your digital transformation plans and strategies delivering solid results? - Is your [...]
