There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 and 1996) and Generation Z (born 1997 to 2009). That’s five generations of adults working, volunteering, becoming members of societies and organisations and starting businesses. We [...]
How do you decide what content goes into your marketing material? How do you choose what to write in your emails? What’s the inspiration for your blogs? The best membership bodies don’t just pluck words out of the air. They use personas to help them understand personalities to construct relevant content that engages with [...]
In our previous article - Leading through the pandemic – how leaders of membership organisations have met the challenge, we introduced you to our new report and the first two sections of the report. For anyone who hasn’t read this first article, we have just released a new report – Leading through the pandemic – how membership [...]
Balancing risk vs results is always a challenge but are you taking unnecessary risks when adopting new digital systems/processes? When planning a large investment for a new CRM or website, possibly one of the largest investments your organisation has made in some time, you should have some peace of mind that it’s going to [...]
The last 12 months have been a challenging time for the economy with the focus of most professional bodies needing to switch from growth to survival. But now, with the end of the pandemic hopefully in sight, our organisations have an opportunity to transform their digital services and help their members reignite their careers. [...]
Introducing MemberWise Ambassador (Governance), Simon Edwards (Director of External Engagement and Governance), The Institution of Engineering and Technology (The IET) Simon’s organisation represents nearly 160,000 members globally and employs over 600 staff. His team includes professionals working in governance, legal and compliance, policy, fundraising and volunteer support. He has worked within the Membership and [...]
This year 186 membership organisations took part in Think’s Re:member research, making it the largest deep-dive into membership organisations’ communications strategies. The scale of response meant that we could produce two Re:member reports in 2021 – covering both the professional and consumer membership sectors. Over the long Easter weekend I immersed myself in both [...]
In this pandemic year, the private and the public, the personal and the impersonal have been collided, liberated, and constrained as never before. Everything is exposed to the light. The digital world that was already surging in importance has exploded into relevance. During our work with membership organisations, we have seen the challenges and [...]
The MemberWise Digital Excellence 2019 Survey found that members’ key goal was increasing member engagement – for the third year running. However, measuring engagement remains a challenge. Thanks to technology, not only is it easy for membership bodies to connect with their members- they can also measure how connected members feel to the organisation. [...]
More and more, organisations are recognising that by placing sustainability at the heart of cost management and procurement solutions, it can improve cash-flow, increase customers, inspire employees, reduce risk and enhance reputations. Strong ESG (Environmental, Social and Governance) credentials will become increasingly important. Balancing operations, innovation and membership ambitions with effective cost management, spend, [...]
