With the end of 2020, one lesson we all learnt was to expect the unexpected and then plan for it. The financial impact of the pandemic is being felt across the board, including the not-for-profit and charity sectors. Although there is much positivity around the vaccine and the path to the "return to normal" [...]
The associations we work with have shared their frustrations with this certain aspect of their organisation. What problems have your association faced during the pandemic? The membership bodies and associations we work with shared with us many of their problems and frustrations fighting challenges caused by Covid-19. For example, problems with social distancing, a [...]
Many are currently re-evaluating their business or organisation's offering and assessing its value to its members and subscribers in a bid to keep control and growth in a market hit by the recent pandemic. The outstanding success of subscription businesses in the UK could push some towards changing their business model to reflect this. [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Leadership), Richard Lambert, CEO at the National Hair and Beauty Federation (NHBF) Richard has worked within the Membership and Association Sector for 24 years and has worked for organisations including the National [...]
In November 2020 Cloud9 Insight conducted a survey with the MemberWise Network. A total of 36 organisations participated and the results are statistically significant. Our survey of UK associations found that membership bodies have been putting their trust in technology in the wake of COVID-19. How is COVID-19 affecting membership associations? Like many [...]
Pandemic restrictions have created a world where we’re all more digitally reliant. The time is ripe for membership bodies to boost their fundraising and income generation by going online. Digital lotteries put the ‘fun’ in fundraising and provide a year-round source of unrestricted income. The challenges facing membership bodies in the world of coronavirus, [...]
In December 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We highlight the great on demand sessions that will help you to optimise new member acquisition activity during this challenging time. - What Do I Need to Do First to Recruit More Members? (Lecture) - Ask [...]
It is common for a great deal of attention to be given to member acquisition and retention strategies, whilst sometimes the onboarding process can be somewhat overlooked. We’ve broken onboarding down into 5 helpful connection points across the initial 6 months of membership that we think are worthy of consideration. 1. Give them a [...]
The MemberWise Network estimates there are over 800 professional bodies in the UK and they represent over 25 million professionals who range from doctors to dentists; solicitors to HR professionals; and architects to accountants. Their size and scope vary depending on scale/reach and they form a key segment of the UK/EU Membership and Association [...]
The pandemic has led all leaders to reflect, and none more so than those within the membership organisations and professional bodies sectors. The old rules and expectations for attracting, selecting and appointing new senior team members are, rightly, under challenge. Arguably, there has never been a time when attracting and securing the best talent [...]
