We’re pleased to announce that Latcham has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector. The MemberWise Network is the UK’s largest professional network for over 8,500 professionals working within 3,000 membership organisations and associations. As an Official Partner Latcham [...]
As an association, optimising your ecommerce experience (or starting one for that matter) can feel like a daunting, near impossible challenge. Ecommerce and the overall online experience haven’t always taken precedent over other important aspects such as maintaining revenue streams and providing free or low-cost resources to members. While you might be a little [...]
In today’s digital world, associations have acknowledged the importance of connecting with their members online. Extending your organisation’s reach online allows you to grow your audience beyond your current network. Whether it’s to cement your position as an industry leader, or to generate revenue, your website is a crucial component of your organisation’s outreach, [...]
Member retention is more than just passively keeping members on your books. It is about closing the ‘Value Gap’ by creating a value exchange with personal relevance to members and a meaningful connection. In our recent whitepaper, we uncovered that engaged members are retained for 4 years longer that non-engaged members. Your website can [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Digital Transformation), Daniel Bailey (Head of Marketing and Digital Transformation), Electrical Contractors Association (ECA). Daniel’s organisation represents Electrical Contractors in the UK and employs 100 staff and his team includes 4 digital [...]
Henry Ford famously said ‘If you always do what you’ve always done, you’ll always get what you’ve always got’. For some this could be seen as good, consistent even, but the sentiment behind Ford’s message is that perpetuating the same behaviour leaves little room for improvement. The value of a process is to map [...]
With the end of 2020, one lesson we all learnt was to expect the unexpected and then plan for it. The financial impact of the pandemic is being felt across the board, including the not-for-profit and charity sectors. Although there is much positivity around the vaccine and the path to the "return to normal" [...]
The associations we work with have shared their frustrations with this certain aspect of their organisation. What problems have your association faced during the pandemic? The membership bodies and associations we work with shared with us many of their problems and frustrations fighting challenges caused by Covid-19. For example, problems with social distancing, a [...]
Many are currently re-evaluating their business or organisation's offering and assessing its value to its members and subscribers in a bid to keep control and growth in a market hit by the recent pandemic. The outstanding success of subscription businesses in the UK could push some towards changing their business model to reflect this. [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Leadership), Richard Lambert, CEO at the National Hair and Beauty Federation (NHBF) Richard has worked within the Membership and Association Sector for 24 years and has worked for organisations including the National [...]
