Membership organisations are built on public trust, stewarded by governing boards and sustained by thousands of individual members, but even the most respected membership bodies are vulnerable to governance failure. When it happens, the results can be dramatic: collapsing reputations, regulatory scrutiny and lost members. In this blog, we look at two examples, a [...]
After 15 years of implementing software for membership organisations and charities, I've seen a curious phenomenon: projects that tick every specification box but still leave users frustrated. The culprit? We've been solving the wrong problem. I once delivered a membership renewal system that met every single acceptance criterion. Three months post-launch, member complaints doubled. [...]
Trust means a lot more to your members than you might think. Loyal members spend 67% more than new members, and they are much more forgiving when things do go wrong every now and then. That is trust in action. However, some membership organisations still prefer working behind closed doors, leaving members to guess [...]
GS1 UK is excelling in digital — what’s been the key to that success, and how will you bring those lessons to the TechSmart 2025 audience? I think there are several reasons GS1 UK is excelling in digital. Firstly, the nature of our organisation. We are a data business that has always supported our [...]
In today's climate-conscious world, the relationship between membership organisations and their suppliers has evolved far beyond simple procurement decisions. Members increasingly expect their organisations to work with suppliers who share their environmental values, creating a powerful ripple effect that's driving businesses across all sectors toward Net Zero commitments. The Member-Driven Sustainability Revolution Membership bodies [...]
In today’s digital-first world, member engagement isn’t just a buzzword – it’s the foundation for thriving, resilient membership organisations. That’s why at Cantarus, we’re helping organisations transform their digital journeys with data and optimisation tools. These combined with a CMS platform enables organisations to turn visitors into loyal members, by combining real-time data with [...]
From streaming platforms and meal kits to Spotify and Netflix, monthly recurring payments are piling up. Members already juggling multiple subscriptions may start questioning whether they can justify one more. As a result, associations and membership bodies risk being viewed as just another expense to cut. In the UK, the average annual retention rate [...]
In the evolving world of membership organisations, effective leadership is no longer about titles or top-down control. Instead, it’s about putting people at the heart of every decision. Human-centred leadership is rapidly emerging as the most effective approach – one that builds trust, fosters engagement, and drives meaningful change. At its core, human-centred leadership [...]
Creating the Perfect Membership Pack in 2025: Engaging, Valuable, and On-Brand Membership packs remain a crucial tool in building engagement, loyalty, and a sense of belonging. Discussions around digital vs physical have been bubbling along for a little while, as you can see from the MemberWise discussion boards. But in a world of digital [...]
Few things are as subjective as member experience. The margin for error can be paper-thin to non-existent. You might be delivering fantastic value, celebrating record renewal rates and shipping off regular newsletters. All is right as rain—or so you think. But what if there’s a gap between your internal assumptions and the reality your [...]
