In this article, we explore the benefits of using a Proof of Concept (PoC) approach when integrating AI into your business’ operations, and how it can help clarify your understanding of this technology. What is a Proof of Concept? A Proof of Concept (PoC) for AI integration is a smaller-scale experiment with significantly lower [...]
How to balance tailored experiences with rigorous data protection. In today’s crowded digital landscape, membership organisations face a tough challenge. They must stand out and remain relevant, even when competing against digital consumer experiences from organisations with vastly larger tech budgets. Whether you’re looking to enhance engagement or simply ensure that your data practices [...]
1. Please can you tell us a bit about your association and your role there? I’m the Executive Director at British Mensa, where I’ve been leading a real shift in how we think about the future of the society. Over the past few years, we’ve focused heavily on modernisation—whether that’s improving member engagement, embracing [...]
Are you struggling to keep pace with ever-evolving member needs while ensuring your organisation remains competitive and relevant? Drawing on the practical lessons from the British Dietetic Association (BDA) case study, we share how harnessing membership data can pinpoint emerging challenges and drive transformative change in your support and engagement strategies. Discover how a [...]
We’re pleased to announce that leading sector digital agency, GRM Digital, has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their strong alignment with the network. As an Official Partner (2025) GRM Digital [...]
MemberWise Solutions Day (3 April 2025, Novotel London West) provided valuable insights and practical strategies to help membership organisations navigate evolving challenges and opportunities, focusing on member engagement, digital transformation, and commercial innovation. Rich Gott, Chair of MemberWise (www.memberwise.org.uk), opened the day by addressing critical sustainability concerns faced by the sector. He highlighted that [...]
I mean it is hard to say no right? As ‘no’ might be seen as a negative, a red flag, a ‘hold on, I will just hide my personal collection of nuclear weapons behind me’ moment! To most … the recording often means there will be an outcome, for you, for me, for them. [...]
Apparently, I'm Sainsbury's second-largest buyer of Chicken Tonight. My top track for 2022 was "Let's Dance" by The Spooky Men's Chorale (although it dropped to third place the following year). Last year, I was among the top 3% of learners on Duolingo. So, in this data-centric world, what do you know about your members, and [...]
If you work in a membership organisation, you already know the pain. Members need answers—about CPD requirements, industry standards, event bookings, or how to renew their membership. But where do they go? For many, it’s straight to your inbox or a phone call to your team. Despite all the carefully curated content, FAQs, and [...]
Starting a newsletter may seem like a daunting task, but it can be an incredibly effective tool to engage with your members. There are several benefits to publishing a newsletter, such as keeping members informed of upcoming events, sharing community news, and providing industry updates, all conveniently compiled in one publication. A newsletter serves [...]
