Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

How can membership organisations maximise their social media?

2021-06-22T11:31:14+01:00Tuesday, 22 June, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

There is no denying there has been a social media surge in the past year. The recent Digital 2021 report from We Are Social and Hootsuite, shows that social media users have increased with 4.9 million new users this year, whilst the total global users are now almost 4.2 billion. You may think that [...]

Three crucial phases to personalise during your members’ online experience

2021-06-18T09:34:18+01:00Friday, 18 June, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the journey which can be time consuming to manage. However, membership organisations have a key competitive advantage: data. Users are expecting to give over personal details as part of their contract with your organisation. So personalisation, [...]

Why summer 2021 is a summer of opportunity for the membership sector

2021-06-09T11:11:47+01:00Wednesday, 9 June, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to take some important and valuable time off during the summer months, the membership sector has an opportunity to use this period to reflect and to rebuild ahead of conference season, but to also use quieter [...]

Harnessing the Power of the Generations

2021-05-10T20:51:29+01:00Tuesday, 11 May, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 and 1996) and Generation Z (born 1997 to 2009). That’s five generations of adults working, volunteering, becoming members of societies and organisations and starting businesses.  We [...]

Boosting Acquisition and Retention with Member Personas

2021-05-13T14:26:36+01:00Monday, 10 May, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

How do you decide what content goes into your marketing material? How do you choose what to write in your emails? What’s the inspiration for your blogs? The best membership bodies don’t just pluck words out of the air. They use personas to help them understand personalities to construct relevant content that engages with [...]

These seven new membership comms trends are here to stay

2021-04-19T13:20:58+01:00Monday, 19 April, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

This year 186 membership organisations took part in Think’s Re:member research, making it the largest deep-dive into membership organisations’ communications strategies. The scale of response meant that we could produce two Re:member reports in 2021 – covering both the professional and consumer membership sectors. Over the long Easter weekend I immersed myself in both [...]

Website strategies to support member retention

2021-02-17T08:01:42+00:00Wednesday, 17 February, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Member retention is more than just passively keeping members on your books. It is about closing the ‘Value Gap’ by creating a value exchange with personal relevance to members and a meaningful connection. In our recent whitepaper, we uncovered that engaged members are retained for 4 years longer that non-engaged members. Your website can [...]

A New Approach To Digital Fundraising For Membership Bodies (Gatherwell)

2021-01-15T10:12:51+00:00Wednesday, 13 January, 2021|Categories: Member Value, Member Engagement & Retention|Tags: |

Pandemic restrictions have created a world where we’re all more digitally reliant. The time is ripe for membership bodies to boost their fundraising and income generation by going online. Digital lotteries put the ‘fun’ in fundraising and provide a year-round source of unrestricted income. The challenges facing membership bodies in the world of coronavirus, [...]

Nurturing new members

2021-01-12T12:06:46+00:00Friday, 8 January, 2021|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

It is common for a great deal of attention to be given to member acquisition and retention strategies, whilst sometimes the onboarding process can be somewhat overlooked. We’ve broken onboarding down into 5 helpful connection points across the initial 6 months of membership that we think are worthy of consideration. 1. Give them a [...]

The benefits of being a member of a Professional Body – Answering the Why Join/Renew? Question

2021-01-07T10:49:07+00:00Wednesday, 6 January, 2021|Categories: MemberWise, Member Engagement & Retention, Member Value, Opinion Piece|

The MemberWise Network estimates there are over 800 professional bodies in the UK and they represent over 25 million professionals who range from doctors to dentists; solicitors to HR professionals; and architects to accountants. Their size and scope vary depending on scale/reach and they form a key segment of the UK/EU Membership and Association [...]

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