Member Engagement & Retention

Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, hunt, vote and much besides. Small wonder then that stories still hold that power to influence the decision-making brain. We tell stories in all areas of our lives and we should be telling stories in [...]

We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence Report, new member acquisition is one of the highest priorities for the membership sector. This is why we recommend and implement inbound marketing services for our membership organisation clients, as we have seen first-hand how [...]

The events landscape for membership organisations has been evolving for a number of years. However, the circumstances of 2020 accelerated this evolution as we went from business-as-usual to anything-but. Many organisations moving forward with their plans to return to in-person events, are now also considering a “blended format” for their events. Blended events, which [...]

As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months as engagement can wane. This summer we expect to see even more variance with such unpredictable months ahead. Your focus is serving your members well and for this we would recommend a change in approach [...]

“There is a lot more going on than I thought, and this call has encouraged me to get more involved in the future.” A telephone call...what a novel approach in this digital age! With an increase in remote working and more online interaction, we may ask how valid or even cost effective this seemingly [...]

There is no denying there has been a social media surge in the past year. The recent Digital 2021 report from We Are Social and Hootsuite, shows that social media users have increased with 4.9 million new users this year, whilst the total global users are now almost 4.2 billion. You may think that [...]

Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the journey which can be time consuming to manage. However, membership organisations have a key competitive advantage: data. Users are expecting to give over personal details as part of their contract with your organisation. So personalisation, [...]

The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to take some important and valuable time off during the summer months, the membership sector has an opportunity to use this period to reflect and to rebuild ahead of conference season, but to also use quieter [...]

There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 and 1996) and Generation Z (born 1997 to 2009). That’s five generations of adults working, volunteering, becoming members of societies and organisations and starting businesses.  We [...]