Member Engagement & Retention

As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months as engagement can wane. This summer we expect to see even more variance with such unpredictable months ahead. Your focus is serving your members well and for this we would recommend a change in approach [...]

“There is a lot more going on than I thought, and this call has encouraged me to get more involved in the future.” A telephone call...what a novel approach in this digital age! With an increase in remote working and more online interaction, we may ask how valid or even cost effective this seemingly [...]

There is no denying there has been a social media surge in the past year. The recent Digital 2021 report from We Are Social and Hootsuite, shows that social media users have increased with 4.9 million new users this year, whilst the total global users are now almost 4.2 billion. You may think that [...]

Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the journey which can be time consuming to manage. However, membership organisations have a key competitive advantage: data. Users are expecting to give over personal details as part of their contract with your organisation. So personalisation, [...]

The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to take some important and valuable time off during the summer months, the membership sector has an opportunity to use this period to reflect and to rebuild ahead of conference season, but to also use quieter [...]

There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 and 1996) and Generation Z (born 1997 to 2009). That’s five generations of adults working, volunteering, becoming members of societies and organisations and starting businesses.  We [...]

How do you decide what content goes into your marketing material? How do you choose what to write in your emails? What’s the inspiration for your blogs? The best membership bodies don’t just pluck words out of the air. They use personas to help them understand personalities to construct relevant content that engages with [...]

This year 186 membership organisations took part in Think’s Re:member research, making it the largest deep-dive into membership organisations’ communications strategies. The scale of response meant that we could produce two Re:member reports in 2021 – covering both the professional and consumer membership sectors. Over the long Easter weekend I immersed myself in both [...]

Member retention is more than just passively keeping members on your books. It is about closing the ‘Value Gap’ by creating a value exchange with personal relevance to members and a meaningful connection. In our recent whitepaper, we uncovered that engaged members are retained for 4 years longer that non-engaged members. Your website can [...]