Digital transformation is a key goal for membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas on digital transformation. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are digital transformation roles.

Reflecting on YHA Journey to Simplified Membership Success

2020-02-07T12:03:28+00:00Friday, 28 June, 2019|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the annual MemberWise Digital Excellence conference in London. I spoke about plans for YHA England & Wales to simplify its old, outdated and complex membership scheme in a bid to remain relevant to today’s customers, guests [...]

Websites shouldn’t play second fiddle to CRM

2020-10-29T09:53:51+00:00Thursday, 18 April, 2019|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital CRM discussions have always led the way in conversations related to improving member engagement, but are we forgetting about the importance of your website?  Digital savvy members are demanding more and more, they want to feel individual, they are more time poor and expect you to [...]

Using artificial intelligence to retain members

2021-06-11T13:54:16+01:00Tuesday, 20 November, 2018|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership was about to decline. Suppose you could gain insight that enabled you to know who, by age, gender or even by name, was about to ‘drop off’ and be able to do something to stop [...]

What can AI do for Membership organisations?

2020-06-17T13:54:37+01:00Wednesday, 24 October, 2018|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

By Guest Blogger: Naresh Raj, Client Development Manager Smartimpact With Digital Excellence 2018 just around the corner, we thought it would make sense to align this MemberWise blog post with our very own Ahmed Eltohamy’s session ‘How AI will get you much closer to your members’, which he’ll be delivering to delegates at the event [...]

Ever Wondered What your Members are Really Thinking? Quantifying the CIPD Brand

2020-02-11T16:45:26+00:00Tuesday, 6 March, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Digital Transformation, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

10 Tips to Keep your Membership Organisation Fighting Fit

2020-02-14T11:19:04+00:00Friday, 27 October, 2017|Categories: MemberWise, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

In this latest guest post, membership sector expert, Richard Gott,  looks at how membership organisations are adapting their offerings to meet the needs of members today, and give 10 practical tips to enable change. If you were able to completely rebuild your membership organisation (and its current systems and processes) from scratch, would it look [...]

How a Digital Transformation Becomes a People Transformation Within Associations

2020-02-19T09:47:59+00:00Tuesday, 6 September, 2016|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

Guest Blogger: Patrick De Sutter Adviser 2Impact People vs technology. The real challenge in Digital Transformations for many member associations. Patrick De Sutter, technology advisor gives 4 tips on making a good start with your digital transformation Members at the heart of your process Digital Transformation doesn’t cover the whole process. If member associations want [...]

What exactly is ‘digital transformation’ and why should an organisation be doing it?

2020-02-19T09:55:51+00:00Friday, 3 June, 2016|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|Tags: , |

Article by Guest Blogger: Jenny McTiernan COO of ProTech Digital transformation, like any other kind of business transformation should be seen as the integration of people, processes and technology to achieve improvements in customer satisfaction, engagement and overall cost effectiveness. As with any change digital transformation should be embedded within, and be broadly supportive of [...]

10 Tips for Dealing with Negativity on Social Media

2020-02-07T10:33:07+00:00Monday, 30 November, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]

Engaging Members in 140 Characters or Less

2020-02-07T12:17:47+00:00Friday, 6 November, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]

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