Digital transformation is a key goal for membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas on digital transformation. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are digital transformation roles.

What exactly is ‘digital transformation’ and why should an organisation be doing it?

2020-02-19T09:55:51+00:00Friday, 3 June, 2016|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|Tags: , |

Article by Guest Blogger: Jenny McTiernan COO of ProTech Digital transformation, like any other kind of business transformation should be seen as the integration of people, processes and technology to achieve improvements in customer satisfaction, engagement and overall cost effectiveness. As with any change digital transformation should be embedded within, and be broadly supportive of [...]

10 Tips for Dealing with Negativity on Social Media

2020-02-07T10:33:07+00:00Monday, 30 November, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]

Engaging Members in 140 Characters or Less

2020-02-07T12:17:47+00:00Friday, 6 November, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]

5 Essential Tools for Social Media Management

2020-02-07T10:34:28+00:00Friday, 30 October, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]

Managing Regional Social Media Accounts: is it worth it?

2020-02-07T12:19:05+00:00Friday, 23 October, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , |

Author: Rob Yeldham, Director of Strategy, Policy & Engagement at The Chartered Society of Physiotherapy (CSP). Social media provides membership bodies with a great way to have two way conversations with our members. It can be harnessed for campaigning, fundraising or advice sharing. However, for associations with regional structures the medium poses some interesting challenges. [...]

Six Ideas for Associations on Getting More from LinkedIn Groups

2020-02-07T12:20:23+00:00Thursday, 15 October, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , |

Author:  John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it is a ready made tool for them to stake their claim to be the real and genuine owners of the notion of community and create the kind of interactions between people that reflect this. So when [...]

3 key elements of a successful digital transformation

2020-02-19T10:16:55+00:00Sunday, 4 October, 2015|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|Tags: , , , , |

Author: Rob Barr is Divisional Director for Access’ Not-For-Profit (NFP) division, with responsibility for 1,000 customers and the NFP product roadmap. Rob has many years’ experience in the NFP sector and is passionate about ensuring that Access software remains relevant and adds value to the organisations it serves. 3 key elements of a successful digital [...]

Harnessing the Web: Avoiding the Tabasco Fiasco

2020-02-07T12:21:49+00:00Friday, 2 October, 2015|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

I am delighted to introduce Joel Turner, Membership Marketing Manager at The Chartered Insurance Institute. Let's see what Joel has to say on this important topic. Harnessing the web: avoiding the Tabasco fiasco…. (Opinion Piece by Joel Turner) While sleepily fumbling around the kitchen one morning this week, I mistakenly spilt Tabasco sauce from the [...]

How Tweetwall.com helped MemberWise reach 653,990 Twitter users

2020-02-07T10:40:02+00:00Friday, 31 October, 2014|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , |

Twitter Walls When discussing how to increase social media engagement prior to the conference, we talked through various options and decided to create a Twitter Wall, which is a webpage showing a visual   representation of Tweets relating to a hashtag for display at events. Tweetwall.com Having researched the various providers I suggested we use Tweetwall.com [...]

Online Anywhere, Anytime & On All Devices. Right?

2020-02-07T10:40:56+00:00Friday, 12 September, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , , , |

The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]

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