Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

Is Your Membership Website an Asset or a Utility?

2025-12-05T15:50:32+00:00Friday, 5 December, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

For many membership organisations, the website is just there—like electricity or water—something you expect to work in the background. But is your website quietly ticking along as a basic utility, or is it a true asset driving your association’s growth and member satisfaction? The Utility Mindset If your website simply lists information, processes renewals, [...]

Successful member engagement – lessons learned

2025-11-19T11:21:20+00:00Wednesday, 19 November, 2025|Categories: Member Engagement & Retention, MemberWise, MemberWise Recognised Supplier|

The best thing about joining the ILM from a personal and professional perspective was that I had a blank slate and the existing team were incredibly open to ideas. Prior to creating my role, the ILM primarily viewed subscriptions and renewals as the core element of the membership activity, so they really wanted someone [...]

Why Two-Way Communication Is the Key to Stronger Member Relationships

2025-11-17T10:19:06+00:00Saturday, 15 November, 2025|Categories: Member Engagement & Retention, MemberWise, MemberWise Recognised Supplier|

For many membership organisations, communication has long followed a familiar pattern: updates go out, renewals come in, and engagement is measured through open rates, click-throughs or event attendance. But members today expect much more. They want to feel heard, valued and understood, not just as recipients of information, but as part of an ongoing [...]

Why Knowledge Organisations Must Think Beyond Publishing

2025-11-02T11:01:34+00:00Sunday, 2 November, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

The real disruptors It was only five years ago the UK, and the world, went into lockdown. Overnight, everything changed. How we worked, learned, and connected was transformed. Not since the funeral of Princess Diana had so many in the UK turned on the television (or streamed) to watch PM Boris Johnson’s lockdown announcement. [...]

The Membership Experience Roadmap: From First Touch to Renewal

2025-10-24T13:35:37+01:00Friday, 24 October, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Why Experience Matters Your members’ expectations have changed. They now compare your membership experience to the slick, personalised journeys they get from services like Spotify or Apple. Experience goes beyond benefits; it includes all interactions from the point of discovery through to renewal. Every touchpoint influences how a member feels and whether they remain [...]

You don’t need to be a tech expert to lead on Cyber Resilience

2025-10-22T09:22:51+01:00Wednesday, 22 October, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

When we talk about cyber security it’s tempting to think only in terms of technology like firewalls, end point detection and advanced security solutions. However, for many organisations real cyber resilience is just as much about people, governance and culture as it is about the actual tools. As threats continue to grow in terms [...]

The silent crisis: Why your member recruitment strategy is wilting (and how email can revive it)

2025-10-08T12:25:17+01:00Wednesday, 8 October, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Here's a stat that should make every membership professional sit up: 52% of you cite events as your top-performing recruitment method. Brilliant, right? Wrong. Well, not entirely wrong. Events are fantastic. But here's the problem: you're spending thousands on conferences, webinars, and networking sessions, collecting hundreds of email addresses... and then what? According to [...]

Converting Free Online Communities into Paying Members

2025-10-02T13:20:47+01:00Thursday, 2 October, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Free online communities are thriving in membership organisations, but low conversion rates remain a challenge. This article explores how freemium models, trials, and clear value propositions can convert free subscribers into fully fledged, paying members. Why Free Communities Matter  Free online communities expand an organisation’s acquisition funnel, boosting visibility and giving prospects a “taster” [...]

Why Your Membership Ads Are Wasting Money (And How to Fix It)

2025-09-28T10:57:29+01:00Sunday, 28 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Most membership organisations fall into one of three scenarios: spending money on Google and LinkedIn ads that appear successful but deliver no growth, considering whether paid advertising could work for them, or avoiding paid advertising altogether despite needing new growth channels. If any of these sound familiar, you’re not alone, and more importantly, there’s [...]

How Data Silos Are Frustrating Your Members

2025-09-22T10:43:35+01:00Monday, 22 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Imagine a member seeking assistance only to be bounced around various departments, needing to describe his or her circumstances at each touchpoint. When they finally arrive at someone who can assist them, that person can’t access their entire membership history.  This frustrating member experience is a result of data silos. You can’t give your [...]

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