Welcome to the Member Value & Engagement Hub!
Our Value & Member Engagement Hub has fast become the ‘go to’ online resource for associations looking to improve and/or optimise member value and engagement (online and offline). We welcome over 550+ visitors each month and our network is now recognised as the leading authority on this ciritcal topic area. We hope you enjoy exploring the member engagement toolkit, videos, research reports and blog articles below!
Why focus on member value & engagement?
In return you will forge a much deeper relationship with your members and this will create more loyal members. The outcomes from this will include improvements to new member acquisition, existing member retention, member participation, member experience, improved conversions from passive members to advocates, and increased future potential growth.
Who creates content on the Member Value & Engagement Hub?
This resource was created and continues to be quality assured by a panel of senior association/membership professionals responsible for member engagement at leading UK/EU associations.
Can I contribute content to the Member Value & Engagement Hub?
Yes. This is an evolving online resource, so please Contact Us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!
New: The Member Value 2025 Project (#MV2025)
The Member Value 2025 Project (#MV2025)
Introducing the Member Value 2025 Project (#MV2025) – the leading (free) practical resource for membership and association professionals looking to take a more structured approach to optimising and enhancing member value.
How do I use this resource?
We recommend that you allocate at least an hour to download and read through this resource. You should also download the related templates and Best Practice Lists as they complement the resource. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation.
How can I trust the information and advice contained within this resource?
The content has been fully quality assured by 40 membership/association professionals (responsible for member value and engagement) at leading membership organisations and associations.
Where can I find a good example of a clear member value proposition (MVP or member benefits statement (MBS)?
As a network we pride ourselves on ‘walking the talk’. You can find our Member Value Proposition and Member Benefits Statement here..
Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…
A Definition: Member Engagement
“True member engagement aligns members’ hearts and minds with the purpose of a membership organisation or association and can directly influence state of mind, thoughts, feelings, and current/future actions”
Note: A range of popular definitions can be found in the Member Engagement Toolkit 2017 below.
Member Engagement Toolkit
Introducing the MemberWise Member Engagement Toolkit. The toolkit is the leading (free) practical resource for membership and association professionals looking to take a more structured approach to optimising and enhancing member engagement.
How can I trust the information and advice contained within this resource?
The content has been fully quality assured by 17 membership/association professionals (responsible for member engagement) at leading membership organisations and associations. Since launch this resource has been downloaded an incredible 9,000+ times.
How do I use the toolkit?
We recommend that you allocate at least 30 minutes to download and read through the toolkit. You should also download the Member Engagement Strategy template and Best Practice List below as they complement the resource. Once you have familiarised yourself with the content (inc. member engagement actions and process) we recommend that you organise a team meeting to discuss how you will address engagement within your organisation.
Is further member engagement focused help and support available?
We provide comprehensive member engagement consultancy services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…
Consultancy
MemberWise Network Chair, Richard Gott, is working with a number of membership organisations and associations to take a more structured (and inclusive) approach to member engagement optimisation/management. The results include increased member recruitment, improved member retention, optimised cross and up-sell of content, products and services.
View our growing list of case studies…
Contact Us…
Case Study: Royal College of Anaesthetists (RCoA)
Richard from MemberWise conducted a member engagement optimisation project at the RCoA.
This critical work involved evaluating current engagement levels, providing practical engagement focused recommendations and scoping the required skills/competencies of a new Member Engagement Manager role.
He participated in the recruitment/selection process and is working with us to ensure a structured, robust and informed approach.
Kathryn Stillman, Director of Communications & External Affairs
Online Member Engagement Report
MemberWise research has shown that membership organisations in the UK have a strong interest in increasing online engagement with members. We partner with Official Online Communities Partner, Higher Logic, to deliver a great new research summary report on this emerging topic.
This study shows that this includes an interest to engage members online. Nearly all of the responding organisations indicate that it is an important focus, and two-thirds either already have an online engagement strategy in place or expect to have one within 18 months. Larger organisations are more likely to have a plan in place, but a majority of even small organisations are at least actively discussing this internally.
Please click the report icon on the right to download your copy of this great new free report today!
Member Engagement Blog Articles
A Guide to Creating a Successful Membership Newsletter
Starting a newsletter may seem like a daunting task, [...]
Member Feedback: Creating a Continuous Improvement Loop
Imagine a vibrant membership association where every member's voice [...]
Is the cost of living a crisis for professional bodies?
“Cost” has and will always be a factor in [...]
Tired of data silos? How integration unleashes true membership insights
For membership organisations, understanding members deeply is at the [...]
Driving Member Engagement Through Interactive Content
Member engagement is at the core of any thriving [...]
How Communication Trends Shape the Success of Appeals and Renewals
Keeping members engaged and encouraging renewals is essential but [...]
Member Value Blog Articles
Are Membership Services Really That Niche? Why Understanding Member Value Still Reigns Supreme in the Age of Automation
In a digital-first world where automation is king, the [...]
How to Create High-Value Education Content for Your Members
Supercharge Member Engagement: 5 Strategies for High-Impact Education Craft [...]
How to make your Member Value Proposition stand out
If you're a membership organisation, attracting new members – [...]
Post-Nominals (Letters After Your Name) – A Professional Body Benefit, But in What Order?
A key benefit of being a Member or a [...]
Are Your Members Deriving True Value From Your Association?
It’s no great secret that the membership sector has [...]
New MemberWise Ambassador for Member Value Appointed
The MemberWise Network is unique as being the only [...]