The Member Value & Engagement Hub2018-06-24T17:14:11+00:00

Welcome to the Member Value & Engagement Hub!

Our Value & Member Engagement Hub has fast become the ‘go to’ online resource for associations looking to improve and/or optimise member value and engagement (online and offline). We welcome over 500+ visitors each month and our network is now recognised as the leading authority on this ciritcal topic area. We hope you enjoy exploring the member engagement toolkit, videos, research reports and blog articles below!

Why focus on member value & engagement?
In return  you will forge a much deeper relationship with your members and this will create more loyal members. The outcomes from this will include improvements to new member acquisition, existing member retention, member participation, member experience, improved conversions from passive members to advocates, and increased future potential growth.

Who creates content on the Member Value & Engagement Hub?
This resource was created and continues to be quality assured by a panel of senior association/membership professionals responsible for member engagement at leading UK/EU associations.

Can I contribute content to the Member Value & Engagement Hub?
Yes. This is an evolving online resource, so please Contact Us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!

Member Engagement Hub Image

New: The Member Value 2025 Project (#MV2025)

The Member Value 2025 Project (#MV2025)

Introducing the Member Value 2025 Project (#MV2025) – the leading (free) practical resource for membership and association professionals looking to take a more structured approach to optimising and enhancing member value.

How do I use this resource?
We recommend that you allocate at least an hour to download and read through this resource. You should also download the related templates and Best Practice Lists as they complement the resource. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation.

How can I trust the information and advice contained within this resource?
The content has been fully quality assured by 40 membership/association professionals (responsible for member value and engagement) at leading membership organisations and associations.

Are any Member Value & Engagement Boot Camps planned?
Yes. Each half-day boot camp will take place in Central London and will cost £249 (excluding VAT) to attend. Delegates will be provided with a ‘deep dive’ on member value and engagement fundamentals, a more structured approach that will enable a more strategic approach, the opportunity to create and road-test your currnet/proposed member value propositions/statements and member engagement strategies/plans. Only 20 delegates will be able to attend each event and places will be allocated on a first-come first-served basis. You can register an interest here.

Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…

Download. the #MV2025 Resource
Download Member Value Driver List
The Member Value 2025 Project (#MV2025)

Delivered in partnership with:

ASI Europe
Research by Design

Member Engagement Toolkit

Introducing the MemberWise Member Engagement Toolkit. The toolkit is the leading (free) practical resource for membership and association professionals looking to take a more structured approach to optimising and enhancing member engagement.

How can I trust the information and advice contained within this resource?
The content has been fully quality assured by 17 membership/association professionals (responsible for member engagement) at leading membership organisations and associations. Since launch this resource has been downloaded an incredible 9,000+ times.

How do I use the toolkit?
We recommend that you allocate at least 30 minutes to download and read through the toolkit. You should also download the Member Engagement Strategy template and Best Practice List below as they complement the resource. Once you have familiarised yourself with the content (inc. member engagement actions and process) we recommend that you organise a team meeting to discuss how you will address engagement within your organisation.

Is further member engagement focused help and support available?
We provide comprehensive  member engagement consultancy services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…

Member Engagement Toolkit 2017
Download Member Engagement Toolkit
Download Best Practice Lists & Templates here…

In Partnership with:

Research by Design

Sponsored by:

ASI Europe

Online Member Engagement Report

MemberWise research has shown that membership organisations in the UK have a strong interest in increasing online engagement with members. We partner with Official Online Communities Partner, Higher Logic, to deliver a great new research summary report on this emerging topic. 

This study shows that this includes an interest to engage members online. Nearly all of the responding organisations indicate that it is an important focus, and two-thirds either already have an online engagement strategy in place or expect to have one within 18 months. Larger organisations are more likely to have a plan in place, but a majority of even small organisations are at least actively discussing this internally.

Organisations use a range of approaches. Nearly all make use of public social media sites such as Facebook, and most employ other approaches as well. The most common are blogs, online forums, and private online communities. There appear to be few differences by organisation size or type of members.
Most host some type of member community (80+%), but the data suggests that fewer than half of those are private online communities. Indeed, two-thirds say they are hosting a member community on one of the public media site. Another 40% are using capabilities resident within their CRM or CMS applications. Fewer than 10% are contracting with a white-labeled community platform provider.

Please click the report icon on the right to download your copy of this great new free report today!

Online Member Engagement Report

Official Partner

Higher Logic

A Definition: Member Engagement

“True member engagement aligns members’ hearts and minds with the purpose of a membership organisation or association and can directly influence state of mind, thoughts, feelings, and current/future actions”

Note: A range of popular definitions can be found in the Member Engagement Toolkit 2017 below.

Member Engagement Resources/Support

Events

Visit the Events section of the MemberWise website to see our growing programme of national conferences and events.

Consultancy

MemberWise Network Chair, Richard Gott, is working with a number of membership organisations and associations to take a more structured (and inclusive) approach to member engagement optimisation/management. The results include increased member recruitment, improved member retention, optimised cross and up-sell of content, products and services.

View our growing list of case studies…
Contact Us…

Case Study: Royal College of Anaesthetists (RCoA)

Richard from MemberWise conducted a member engagement optimisation project at the RCoA.

This critical work involved evaluating current engagement levels, providing practical engagement focused recommendations and scoping the required skills/competencies of a new Member Engagement Manager role.

He participated in the recruitment/selection process and is working with us to ensure a structured, robust and informed approach.

Kathryn Stillman, Director of Communications & External Affairs

Blog Articles

Deliver real value to your members – understand why they joined

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver value to your members if you don’t understand why they joined your membership organisation or [...]

Member Value – Understand what matters to your members – not what you think matters to them!

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership [...]

Ever wondered what your members are really thinking? Quantifying the CIPD Brand

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds [...]

Innovating digital content to achieve member engagement

  Matt Day, Creative Director at Liquid Productions Speaking at Digital Excellence 2017 The biggest challenge that membership organisations say they face is engagement. Most membership organisations are formed for the sole benefit of their members; [...]

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Insight Interview Videos

Insight Presentation Videos

Research

Member Event Research Summary Report