membership

Adopting Online Member Personalisation: What is it and why would membership bodies do it?
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Adopting Online Member Personalisation: What is it and why would membership bodies do it?

MemberWise, Member Data, Member Engagement & Retention, Membership Strategy

Adopting Online Member Personalisation: What is it and why would membership bodies do it?

Richard Gott2020-02-07T11:57:16+00:00Thursday, 17 April, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: member data, membership, online member personalisation, systems|

In 2014 the key online challenge facing the membership sector is online personalisation. MemberWise Founder, Richard Gott, explores this critical and emerging challenge in part one of a three-part blog… This is a huge topic area so I will try to take a step-by-step explanation. When I refer to 'we' I am referring to membership [...]

Top 10 Ways European Associations are Harnessing the Web
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Top 10 Ways European Associations are Harnessing the Web

MemberWise, Member Data, Member Engagement & Retention, Membership Strategy

Top 10 Ways European Associations are Harnessing the Web

Richard Gott2024-01-16T16:05:00+00:00Saturday, 16 November, 2013|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: member value, membership, MVP, value|

A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]