Author: Shannon Dority, Marketing Executive Abacus eMedia. Providing a valuable and engaging member experience remains a top priority for all membership organisations and associations, but there is no doubt the disruption caused by the growth in digital technology has presented a challenge in delivering this effectively. A common trend we have seen with our member [...]
In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven online experience. Let’s start with a worrying [...]
In 2014 the key online challenge facing the membership sector is online personalisation. Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but rarely actually [...]
