Utilising data and technology to drive the member experience

2017-10-17T13:50:43+00:00 Tuesday, 1 March, 2016|Categories: MemberWise Recognised Supplier|Tags: , |

Author: Shannon Dority, Marketing Executive Abacus eMedia. Providing a valuable and engaging member experience remains a top priority for all membership organisations and associations, but there is no doubt the disruption caused by the growth in digital technology has presented a challenge in delivering this effectively. A common trend we have seen with our member [...]

Member Experience Engineering – A ‘game changer’ concept you need to be aware of!

2017-10-17T13:39:57+00:00 Sunday, 7 December, 2014|Categories: Advice & Tips, MemberWise conference, MemberWise Recognised Supplier|Tags: |

During challenging times it is important for us to optimise member engagement to enable enhanced member value, existing member retention and growth particularly when it costs us 8 x more to recruit a new member than retain an existing member. In this short blog article Sector Thought-Leader and consultant, Sue Froggatt, introduces us to a [...]

Improving Member Engagement – Part 2 (Guest Blog by Loud Marketing)

2017-10-17T13:41:39+00:00 Tuesday, 15 July, 2014|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|Tags: |

At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. In this entry we look at the first three: 1. Understand the psychology behind member engagement 2. Understand the member experience and member journey 3. Define your member engagement objectives 1. Understand the psychology behind [...]

Creating and Retaining An Engaged Membership – It’s Personal!

2016-10-15T17:38:23+00:00 Thursday, 27 March, 2014|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|Tags: , |

Members join organisations for a variety of reasons.  Educated, proactive membership organisations understand this and are able to identify the different, distinct membership journeys that are available to their members (be they individuals and/or organisations). The easiest way to identify and manage these journeys is through the use of a proactive and sophisticated membership management [...]