If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. That’s why continuing education is arguably the most important part of any association’s offering. A strong training and education program gives members the opportunity to learn valuable skills and knowledge in a consistent and standardised [...]
In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract these demographics to ensure long term sustainability. But that’s easier said than done. The expectations of traditional audiences are very different from generations brought up or born in the digital age. Understand Your Audience The [...]
Understanding your members is essential. Knowing why they choose to join and renew, what they value, what challenges they face and support they may require, and how they would like to see their organisation progress and improve can lead to better levels of member engagement, satisfaction, and improved retention rates. This insight can be [...]
It’s a new year, and a great time to assess your membership recruitment strategies, and the role of your marketing function in growing AND retaining your members. It is crucial for association leaders to be proactive in understanding and harnessing emerging and strengthening trends to effectively recruit and engage with a shifting membership base. [...]
We have just said farewell to another busy year for our network. Amongst an array of fantastic learning events we continued to support workforce development through our exclusive service, MemberWise Jobs. Continued growth and activity across the sector has driven a strong need to strengthen and develop teams with people who have sector expertise [...]
A key benefit of being a Member or a Fellow of a professional body is gaining enhanced professional status. Typically this gained following a period of training/qualification and/or meeting set criteria of membership/fellowship. So, how can members outwardly display enhanced professional status? Usually this is done via a physical or virtual certificate, listing on [...]
The recent MemberWise Digital Excellence Report for 2023/24 showed how a lack of system integration and poor data management in the membership sector was holding organisations back. It’s a technical subject that you may not be too familiar with. So, as we’re feeling festive, we decided to explain it through the medium of Santa’s [...]
PPC Advertising for Membership Acquisition: Precision Targeting Strategies In today's fast-paced digital landscape, membership organisations are constantly seeking innovative ways to attract and retain members. One of the most effective targeting strategies in their arsenal is Pay-Per-Click (PPC) advertising. Coupled with the smart use of remarketing, it can have amazing results. This dynamic duo [...]
Membership organisations and associations play a crucial role in developing communities within their respective industries. However, some people may walk away without positive experiences. In some cases, individuals find themselves dissatisfied or disengaged after a poor experience, leading them to reassess their memberships. Today, we’ll explore some of the key causes of poor membership [...]
As membership organisations embrace digital, and the positive impact this can have on their business, there are various challenges to overcome. Building a new site or updating an existing one comes with huge benefits to your organisation, but ensuring the project runs smoothly and ultimately delivers isn’t always as easy as it should be. [...]
