Digital Marketing is a useful tool to reach out to new members, drive engagement and promote events. Pay-per-click (PPC) advertising, especially through platforms like Google Ads and Meta, can offer a quick way to reach a targeted audience. PPC is a complex subject and it is not a one-size-fits-all solution. Running a time-bound PPC [...]
Your members’ long-term loyalty determines your organisation’s development, stability and success. Creating genuine loyalty means figuring out what makes members stay involved and invested. We’ll discuss some of these member loyalty motivators and how you can leverage them. 6 Member Loyalty Drivers Below are six things that help make members loyal, with actionable advice [...]
With the latest MemberWise Digital Excellence report revealing that nearly half (46%) of all UK membership organisations now have an online community, it's clear to see that these platforms are becoming essential for adding member value. A successful online community can be a powerful tool to strengthen relationships, foster more collaboration, and even attract [...]
In today’s digitally connected world, offering members a choice between print and digital communications is essential to meet diverse preferences and maximise engagement. A multi-channel strategy that includes both methods can enhance member satisfaction, build loyalty, and ensure messages are effectively received. While some members value the convenience of digital communication, others appreciate the [...]
No-one is busier than a busy Internal Auditor! During a round table meeting last week, we heard this phrase more than once. The small team of internal audit guests told us their role was to enhance and protect organisational value by providing risk-based and objective assurance, advice, and insight. In today’s complex landscape, the need for internal audit (IA) [...]
Businesses must continuously evaluate and adapt their strategies to stay relevant and competitive. Digital transformation assessments help organisations review their progress and plan their future digital plans. A critical question many leaders face is whether to conduct this assessment internally or seek an independent review. In this blog, we’ll explore the importance of digital [...]
The first interactions a new member has with your organisation are critical. A seamless, engaging onboarding experience can set the scene for their entire membership journey, ensuring they feel welcomed, informed, and connected from day one. Marketing automation is a powerful tool that allows membership organisations to deliver personalised, timely, and consistent communications throughout [...]
Retaining engaged and loyal members remains a persistent challenge for many membership organisations. While tangible benefits play a crucial role, understanding the psychology behind member retention is the true game-changer. In this blog, we’ll explore five powerful psychological drivers behind member retention and keeping them committed to your organisation. 1. The Peak-End Rule The [...]
Creating lasting mutual value with measurable impact is a big bold ambition for many business leaders, we know this is a passion and a key driver for you as leaders of member organisations committed to making this a reality. This article looks at realising ambitions, getting concrete with actions and how to build the [...]
Overview Membership organisations must offer more than just basic benefits to attract and retain members. A compelling value proposition is the key to standing out and resonating with your target audience. This blog explores the essential steps to craft a membership value proposition that speaks directly to your members' needs, leverages your unique strengths, [...]
