For membership organisations, understanding members deeply is at the heart of building valuable, long-term relationships. However, the reality is that many organisations still manage membership data across multiple platforms. From CRM systems to email marketing tools, community platforms, and event management software, data silos can lead to fragmented insights and missed opportunities. When information [...]
In the world of membership organisations, promoting an event effectively is essential for maximizing attendance and engagement. Pay-per-click (PPC) advertising offers a targeted and cost-effective way for membership organisations to reach their audience, whether it's an open event or a specific paid event. This article will walk you through the essentials of PPC for [...]
For membership organisations, making a lasting impact is at the heart of what you do—empowering your communities, enhancing member experiences, and driving positive change. But how do you deepen that impact and make every decision truly count? One of the most effective ways is through harnessing the power of your data. Data is more [...]
Member engagement is at the core of any thriving membership organisation. Engaged members are often more invested and loyal, making them more likely to renew their membership and advocate for the organisation’s mission. For organisations seeking ways to drive engagement in their member base, interactive content is the perfect way to strike a balance [...]
With almost 70% of the global population now using the internet, accessibility is becoming an increasingly prominent focus in the development space. Simply put, websites need to cater to everyone, regardless of impairments or disabilities. Accessibility isn’t an optional feature, either, but a requirement under UK law for both public and private organisations. Site [...]
Julian Davis is MemberWise Ambassador for Finance and Operations and the Chief Operating Officer at World Commerce and Contracting. He has been leading the development of a new AI assistant for members called ‘Ask Tim’, launched at their annual conference in October. World CC is moving to the unified member experience platform ReadyMembership and [...]
Keeping members engaged and encouraging renewals is essential but can be challenging. Communication trends play a major role in how effectively appeals and renewals perform, especially as members’ preferences continue to evolve. Using a mix of print and digital communication channels can help improve engagement and retention, and research backs this up. For example, [...]
Digital Marketing is a useful tool to reach out to new members, drive engagement and promote events. Pay-per-click (PPC) advertising, especially through platforms like Google Ads and Meta, can offer a quick way to reach a targeted audience. PPC is a complex subject and it is not a one-size-fits-all solution. Running a time-bound PPC [...]
Your members’ long-term loyalty determines your organisation’s development, stability and success. Creating genuine loyalty means figuring out what makes members stay involved and invested. We’ll discuss some of these member loyalty motivators and how you can leverage them. 6 Member Loyalty Drivers Below are six things that help make members loyal, with actionable advice [...]
With the latest MemberWise Digital Excellence report revealing that nearly half (46%) of all UK membership organisations now have an online community, it's clear to see that these platforms are becoming essential for adding member value. A successful online community can be a powerful tool to strengthen relationships, foster more collaboration, and even attract [...]
