Overview Membership organisations possess a wealth of data that can fuel growth and enhance member satisfaction. However, simply collecting information isn't enough. The true value lies in transforming this data into actionable insights. This blog post explores how organisations can leverage analytics to drive membership growth, improve experiences, and create personalised strategies that boost [...]
We are now pleased to announce that we have appointed a new Ambassador in the area of Community – Introducing Kayleigh Mapstone, Head of Membership and Projects at British Mensa. Let’s get to know Kayleigh (and the high profile professional body that she currently works for) who’ll be championing this crucial/developing area of activity… [...]
We are now pleased to announce that we have appointed a new Ambassador in the area of Mentoring – Introducing Paul Roberts, Director of Membership at the Royal College of Obstetricians and Gynaecologists. Let’s get to know Paul (and the high profile professional body that he currently works for) who’ll be championing this crucial/developing [...]
Ask a question : Knock, knock AI Virtual Assistant : Whose there? Ask a question : Aldo AI Virtual Assistant : Aldo anything for you ….. Conversational search, or ‘ask a question’, transforms search into a more natural and interactive experience thanks to AI. Instead of relying on keywords, users can ask questions in [...]
Interview with: Wendy Eley, Group Operations Director, Civil Service Sports Council (CSSC) Chair of the “Membership Strategy & Engagement” stream As we gear up for Membership Excellence 2024, we’re thrilled to have Wendy Eley, Group Operations Director at Civil Service Sports Council (CSSC) on board as Chair of the "Membership Strategy & Engagement" stream. [...]
Overview There is huge potential for membership organisations to leverage AI and machine learning to predict and prevent member churn. By analysing member data and behaviour patterns, organisations can identify at-risk members and implement targeted retention strategies. This post explores how AI enhances member engagement and retention, focusing on predictive analytics, personalised experiences, and [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Supercharge Member Engagement: 5 Strategies for High-Impact Education Craft Content That Clicks for Your Members The members your association supports want to learn and improve their professional career development. However, they are likely overwhelmed by information and demands on their time. They need training that captures their attention and delivers real value. Crafting [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Membership organisations are turning to strategic partnerships to boost member engagement and retention. By collaborating with complementary businesses and service providers, organisations can expand their value proposition and offer unique benefits and value-added services for members. Elevating Member Engagement Through Strategic Partnerships Membership organisations are always seeking innovative ways to enhance their value proposition [...]
