Most membership bodies and charities are fantastic at driving awareness. They invest heavily in a range of marketing channels to get people to visit their websites. But traffic on its own doesn't drive action. If your website leaks users, pushing more visitors into the funnel just inflates your cost per acquisition. Conversion Rate Optimisation [...]
A recent study found that poor website structure was among the most common accessibility failures identified across websites; this can make content harder for both users and AI systems to understand. A clearly structured, accessible website doesn’t just make life easier for members; it may also put organisations in a stronger position as AI [...]
Somewhere this month, one of your members will look at their bank statement and start cancelling subscriptions. The streaming service they forgot about. The app they opened twice. The gym they keep meaning to go back to. Each one gets a cold look and the same blunt question: what do I actually get for [...]
For membership organisations with complex operations, a bespoke CRM can feel like a realistic solution. Other systems can look too rigid before procurement has even begun, and it's tempting to build something tailored to the exact shape of what's needed. The problem won't always show up at launch. It might show up two to [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Member Engagement), Sophie Tothill, Senior Engagement Lead, Chartered Institute of Professional Development). The Chartered Institute of Personnel and Development (CIPD) is the professional body for HR, Learning & Development, and people development. [...]
We're delighted to share something we've been working on for a while – and that we think you're going to find genuinely useful. The MemberWise Ultimate Guide to Member Value is now available, free to download. Member value has never mattered more. We are hearing increasing numbers of discussions on it, but until now, [...]
Membership organisations are rarely short of member feedback. Many of the organisations we work with tell us they can predict who will respond first when a survey or consultation opens. These are often highly engaged members who readily share their views at every opportunity. Their feedback can be valuable, but it can also create [...]
This is the second article in a two-part series on reporting community ROI to your board. Part one covered how to reframe your metrics in board language and structure your case with a logic model. This part covers which KPIs to track and how often to report them. Choose a small, repeatable set of [...]
You know your community is working. Engagement is up, programming is popular, and members are connecting. But when you bring those wins to leadership, you hear a version of the same question: “Is this actually driving results for the association?” It’s a frustrating moment. You see the value every day, but translating that value [...]
When a membership organisation starts looking for a new CRM, the search might start off like this: a spreadsheet of features, scored against what the current system can and cannot do. On paper this looks thorough, but for some membership organisations this is the wrong place to start. The 2026 MemberWise Digital Excellence Report, [...]
