Every association has them: members who pay their fees, receive the emails, maybe attend one event, and then slowly disappear into the background. They don’t cancel. They don’t complain. They simply fade. This ‘invisible member’ points to a deeper problem. Engagement rarely starts with systems. It starts with psychology. People tend to emotionally leave [...]
When British Gymnastics launched their Leap Without Limits vision, it wasn't just a rebranding exercise. It was a commitment to creating an uplifting, safe, and inclusive experience for everyone involved in the sport. At the heart of this vision sat a critical question for their membership team: How do we empower 100,000+ members, coaches, [...]
This isn’t a technology problem. It’s a leadership one. From archive documents to usable knowledge Most membership bodies still think of knowledge as documents: reports, guidance notes, research papers, web pages. These formats work well for humans, but machines struggle. They don’t “read” in the same way we do. Machines need knowledge that is: [...]
Why authenticity, insight and impact is defining the future of membership Every year, we’re tempted to predict the future. Every year, the future laughs quietly and does what it was going to do anyway. And yet… stepping into 2026, there is something different in the air for membership organisations. The noise is louder. The [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (HR & Workforce), Wendy Eley, Group Operations and HR Director at the CSSC (Civil Service Sports Council). We get to know Wendy... The CSSC was formed in 1921, and provides health, wellbeing, [...]
In the membership world, experience is everything. It underpins retention, advocacy and long-term value. Members increasingly expect timely, human responses across multiple channels, yet many organisations are trying to meet those expectations with small in-house teams and finite budgets. Pressure points are well known. Annual renewals, event registrations and peak campaign periods can quickly [...]
For many membership organisations, the website is just there—like electricity or water—something you expect to work in the background. But is your website quietly ticking along as a basic utility, or is it a true asset driving your association’s growth and member satisfaction? The Utility Mindset If your website simply lists information, processes renewals, [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Events), Nicola Pogson, Senior Events Manager,R3 (Association of Business Recovery Professionals). We get to Nicola... R3 is the trade association for the entire community of the UK's restructuring, turnaround and insolvency professionals, [...]
The best thing about joining the ILM from a personal and professional perspective was that I had a blank slate and the existing team were incredibly open to ideas. Prior to creating my role, the ILM primarily viewed subscriptions and renewals as the core element of the membership activity, so they really wanted someone [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Public Relations and Communications), Gemma Rickard, Head of Marketing, Membership & Digital at the Society of Local Council Clerks (SLCC). We get to know Gemma... SLCC is the professional body for local [...]
