For membership organisations, your website is often the most important touchpoint in the member journey. Whether someone is considering joining, renewing their membership or booking an event, their experience online can significantly influence how they perceive your organisation. In the most recent Digital Excellence report, by MemberWise, it found that “lack of/limited personalisation on [...]
We’re pleased to announce that ASI has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and our alignment with the network. The MemberWise Network is the UK’s largest professional network of over 8,500 senior professionals working within 2,500 membership organisations and associations. [...]
Ask most association leaders about the EU AI Act and you tend to get one of two responses. Either “that’s a problem for big tech, not us,” or “hasn’t it been delayed anyway?” Both are understandable. Both are wrong, and both can be costly. The Act is the world’s first comprehensive law for artificial [...]
Some organisations start thinking about replacing their membership CRM when day-to-day processes begin to feel harder than they should. This might look like renewals taking three exports and a long Friday afternoon, board reports taking longer to build than to read or new starters spending their first month learning where things are kept rather [...]
‘In the IOT (Internet of things) space, no-one can hear you scream.’ As mentioned at the recent Member’s Data solution day, for decades, membership bodies have written for people. Guidance notes, technical standards, policy papers, research all crafted for a professional to stay informed. That reader is changing. Just look how you surface information [...]
A perspective on deployment productivity in the membership sector Every few years the membership sector talks itself into believing the next platform will be the one that fixes everything. Having spent a career alongside associations large and small, through the desktop era, client-server, the move to cloud, and now the arrival of capable AI, [...]
Most discussion of generative engine optimisation (GEO) frames it as a new burden for marketing teams. For membership organisations, the framing should be the opposite. You are already sitting on exactly the kind of content AI search rewards. Why GEO is good news for membership organisations When a prospective member asks an AI tool [...]
For trade associations and membership organisations, a website is far more than an online brochure. It's often the first place prospective members go to learn about your organisation, the hub for member communications, and a powerful tool for supporting recruitment, engagement and retention. As member expectations continue to evolve, many organisations are reviewing whether [...]
Traffic is falling. Enquiries are slowing. Yet search rankings often look perfectly healthy. This is the pattern membership digital teams are reporting across the sector. The reaction is usually the same: look for a technical problem. Fix something. Publish more. The problem is not technical. And publishing more may be making it worse. Why [...]
The membership sector is adopting AI faster than almost any other technology in its recent history, but the data foundations those tools depend on have not kept pace. The 2026 MemberWise Digital Excellence Report shows AI adoption climbing from 5% to 26% in a single reporting cycle, with ChatGPT and Microsoft Copilot now part [...]
