When it comes to member experience, organisations often share two core challenges. They don’t know what their members expect or need, and they don’t know how to measure if they’re delivering on those needs. This doesn’t need to drain your resources, but done well, it will move the dial on your member value, acquisition [...]
It’s more important than ever for membership organisations to provide real value for money to their paying subscribers – and brand partnerships are key to achieving this. Forming brand partnerships – where you team up with complementary brands to provide access to products or services beyond the core offering of your organisation – is [...]
With the integration of Artificial Intelligence (AI) in mobile apps, apps are becoming more personalised and user-centric than ever. Apps incorporating advanced AI features outperformed the app market in 2023, with an impressive 11% year-on-year growth. Apps like Duolingo and Expedia have set the benchmarks for leveraging AI to enhance user experiences, but what [...]
An effective mentoring program could prove to be an important benefit to both existing and prospective members. Mentoring provides the critical edge that can mark the difference between career success and failure. Implementing a mentoring program for members can have benefits for both the members and the organisations who run them. Let’s look at [...]
In today's landscape, digital transformation isn't an option, it's a necessity. But rushing headlong into a necessarily complex process can lead to costly detours, frustrating dead ends and unsatisfactory results. Before embarking on a transformative journey, all organisations must prepare themselves, like explorers mapping a challenging terrain, to maximise their chances of success. Here, [...]
Hey there, fellow digital enthusiasts! As we gear up for another exciting conference at Digital Excellence, we wanted to take a moment to share some insights into our experiences while working with multiple membership organisations and how we assist them with their communications. For those who don't know us yet, we have been regulars [...]
In the ever-changing world of technology, many Membership Organisations become reliant on “legacy applications”, which are built on outdated technology and struggle to keep up with modern demands. This can severely hamper a Membership Organisation’s ability to grow and effectively engage with their members. In this article, we’ll explore the challenges of legacy applications, [...]
LinkedIn is full of how to start your Artificial Intelligence (AI) journey but, as with many hype-cycle technology events, a few experienced heads just say - ‘walk don’t run!’ Everywhere you look at the moment AI is part of our daily news and if you listen to the posts, you need to be thinking [...]
For membership organisations providing professional certifications to their members, leveraging credentials, certification programs, and Continuing Professional Development (CPD) presents a valuable opportunity to elevate what they offer. In today's landscape, integrating modern learning technology is critical to enhancing certification programs effectively. A robust certification program serves as a conduit for organisations to impart essential [...]
Member satisfaction is essential for successful membership organisations. Understanding and meeting member needs is crucial for long-term growth and sustainability. Which is exactly why feedback loops are one of the most effective strategies for gaining valuable insights into member preferences. In this post, we'll explore how membership organisations can rely on feedback loops to [...]
