We know that properly informing proposed strategies and tactics for membership growth requires a high level of audience research. When we fully understand our existing audience, it allows us to effectively target like-minded individuals, equalling a higher new member conversion rate. But what are some of the best ways to accomplish this? We recommend [...]
In the constantly evolving realm of digital experience, one pressing question emerges: Are we clinging to outdated paradigms in our approach to designing member experiences? Let's acknowledge it: website design and publishing technology have seen mostly incremental improvements over the past two decades, and these advances have contributed to user experiences that provide value [...]
In today's digital landscape, membership organisations face a constant battle: retaining existing members, keeping them engaged, and attracting new ones. A strong online presence is crucial for success, but how do you navigate the ever-changing digital landscape? This article explores the three pillars of success for membership organisations – retention, engagement, and growth – [...]
In today's fast-paced digital world, UK-based membership organisations face the challenge of retaining members and staying relevant within their industries. However, by harnessing the power of data-driven strategies, these organisations can not only overcome digital challenges but also thrive and grow. In this article, we delve into some exciting tactics that can help boost [...]
When it comes to member experience, organisations often share two core challenges. They don’t know what their members expect or need, and they don’t know how to measure if they’re delivering on those needs. This doesn’t need to drain your resources, but done well, it will move the dial on your member value, acquisition [...]
It’s more important than ever for membership organisations to provide real value for money to their paying subscribers – and brand partnerships are key to achieving this. Forming brand partnerships – where you team up with complementary brands to provide access to products or services beyond the core offering of your organisation – is [...]
With the integration of Artificial Intelligence (AI) in mobile apps, apps are becoming more personalised and user-centric than ever. Apps incorporating advanced AI features outperformed the app market in 2023, with an impressive 11% year-on-year growth. Apps like Duolingo and Expedia have set the benchmarks for leveraging AI to enhance user experiences, but what [...]
An effective mentoring program could prove to be an important benefit to both existing and prospective members. Mentoring provides the critical edge that can mark the difference between career success and failure. Implementing a mentoring program for members can have benefits for both the members and the organisations who run them. Let’s look at [...]
In today's landscape, digital transformation isn't an option, it's a necessity. But rushing headlong into a necessarily complex process can lead to costly detours, frustrating dead ends and unsatisfactory results. Before embarking on a transformative journey, all organisations must prepare themselves, like explorers mapping a challenging terrain, to maximise their chances of success. Here, [...]
Hey there, fellow digital enthusiasts! As we gear up for another exciting conference at Digital Excellence, we wanted to take a moment to share some insights into our experiences while working with multiple membership organisations and how we assist them with their communications. For those who don't know us yet, we have been regulars [...]
