Membership organisations are a great way to build brand communities and bring people together around a common interest. In the UK alone, there are an estimated 8,000 membership organisations and associations (with memberships of over 1,000 individuals/organisations) and around 80% of the population belongs to some kind of membership organisation/association. But what is the [...]
In today's fast-paced world, membership organisations have a significant role to play beyond offering services or benefits to their members. Ensuring the physical, mental, and financial wellbeing of their members is not only an ethical obligation but also a strategic imperative that can benefit both the members and the organisation itself. On average, membership [...]
In the realm of organisational improvement, it's all too common to shy away from confronting uncomfortable truths. Marketers and data analysts, especially those not deeply embedded in the world of membership, sometimes avoid confronting the lurking spectres of negative statistics and perceptions. However, if you're seeking growth, vitality, and evolution for your membership base, [...]
The highly anticipated MemberWise Digital Excellence Report 2023/24 was published earlier this week and once again provided an insightful delve into the current landscape of the membership sector. There were a lot of findings to take away from the report, with 32 pages of statistics, recommendations and industry insights to absorb. It was great [...]
Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members Identifying key metrics to boost member engagement Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members. It involves assigning scores to various member interactions, such [...]
The key to achieving sustainable growth is retaining members for the long term. Many membership organisations strive for continuous growth but fail to achieve it. In this blog, we’ll explore ten actionable strategies to enhance membership retention for your organisation. Why Membership Retention Matters Membership retention is just as much about building a strong [...]
And Why Mental Health Should Be A Year-Round Commitment for Membership Organisations As we mark World Mental Health Day, membership organisations have a unique opportunity to champion mental health and make a lasting impact on their members' lives. Mental health support should not be limited to a single day but should be a year-round [...]
In the current climate, there is a big push for increased digitalisation. Teams are expected to do more with fewer resources, challenging Membership organisations globally to adapt quickly to the new norm to meet their overall goals and members' expectations. In this article, we share with you approaches that other leading Membership organisations are [...]
Drafting a new job description or updating an existing job description can be a challenge. It is critical to include an accurate person specification and include all the key responsibilities included within the role. How can you be sure you have covered off all the essential areas? Does the wording make sense? Is there [...]
Get ready to embark on a captivating journey. A rock 'n' roll revolution in the world of photography. Imagine your photography as the resonating guitar solo that sends an anthem soaring to new heights. We've all encountered cringeworthy images that stand out like a discordant note in a symphony, not to mention stock photos [...]
