It’s a new year, and a great time to assess your membership recruitment strategies, and the role of your marketing function in growing AND retaining your members. It is crucial for association leaders to be proactive in understanding and harnessing emerging and strengthening trends to effectively recruit and engage with a shifting membership base. [...]
We have just said farewell to another busy year for our network. Amongst an array of fantastic learning events we continued to support workforce development through our exclusive service, MemberWise Jobs. Continued growth and activity across the sector has driven a strong need to strengthen and develop teams with people who have sector expertise [...]
A key benefit of being a Member or a Fellow of a professional body is gaining enhanced professional status. Typically this gained following a period of training/qualification and/or meeting set criteria of membership/fellowship. So, how can members outwardly display enhanced professional status? Usually this is done via a physical or virtual certificate, listing on [...]
The recent MemberWise Digital Excellence Report for 2023/24 showed how a lack of system integration and poor data management in the membership sector was holding organisations back. It’s a technical subject that you may not be too familiar with. So, as we’re feeling festive, we decided to explain it through the medium of Santa’s [...]
PPC Advertising for Membership Acquisition: Precision Targeting Strategies In today's fast-paced digital landscape, membership organisations are constantly seeking innovative ways to attract and retain members. One of the most effective targeting strategies in their arsenal is Pay-Per-Click (PPC) advertising. Coupled with the smart use of remarketing, it can have amazing results. This dynamic duo [...]
Membership organisations and associations play a crucial role in developing communities within their respective industries. However, some people may walk away without positive experiences. In some cases, individuals find themselves dissatisfied or disengaged after a poor experience, leading them to reassess their memberships. Today, we’ll explore some of the key causes of poor membership [...]
As membership organisations embrace digital, and the positive impact this can have on their business, there are various challenges to overcome. Building a new site or updating an existing one comes with huge benefits to your organisation, but ensuring the project runs smoothly and ultimately delivers isn’t always as easy as it should be. [...]
Have you ever fallen into the trap of thinking a task would be quick and straightforward, only to find it spiralling in scale and scope? In event management, this is venue-sourcing to a ‘T’. Many professionals get caught out by the extensive time and effort needed to find the right venue. On the surface, [...]
Technology is an important part of how membership organisations and associations work. It can simplify membership management and improve member engagement through personalised experiences. In this article, we’ll be discussing how toxic technology is holding back membership organisations. What is Legacy Technology? Technology that isn’t fit for purpose, is non-compliant, hard to integrate with, [...]
The MemberWise Digital Excellence Report was published in October this year and gave a unique snapshot of the current and emerging digital trends in the sector. As a technology partner to several membership bodies, we love taking a dive into the industry and finding out what makes membership professionals tick and what is holding [...]
