Please can you tell us a bit about your association and your role there? I'm Director of Profession for the CIPD. We are the professional body for HR and People Development professionals and we are over 100 years young and 160,000 members strong. My role is to make sure that the needs of the [...]
Effective acquisition strategies are the backbone of sustainable growth and financial stability for membership organisations. A growing member base provides a reliable revenue stream to cover operational costs and budget initiatives that boost KPIs like engagement and retention. New members bring diverse expertise, perspectives, and connections that bolster an organisation’s influence, credibility, and ability [...]
We’re pleased to announce that leading sector software company, WATTLE, has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2024) WATTLE demonstrates its firm commitment to enabling membership bodies to drive improved [...]
As a membership organisation you are constantly striving to increase value for your members. You want to grow your membership base as well as retaining the members you already have, so you can keep on offering a deep and rich source of benefit to everyone involved. Achieving these goals requires an in-depth understanding of [...]
We’re pleased to announce that D2L has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2024) D2L demonstrates its commitment to enabling high quality learning/development for membership/association professionals, optimised and focused networking/sharing [...]
1. Please can you tell us a bit about your current role at Microsoft? I work with the state of Switzerland for Microsoft. This includes various things from licensing, technology advice, security briefings to Artificial Intelligence. The role of Account Technology Strategist is one of the broadest roles in Microsoft. I like to say [...]
Embarking on a website rebuild or redesign journey is an exciting prospect. It's like renovating your digital home, breathing new life into your online presence and potentially unlocking a higher level of engagement and conversion. But before the bulldozers of code and creativity arrive, a crucial step lies ahead: crafting a clear and informative [...]
As we step into 2024, communication and marketing directors in membership organisations are navigating a landscape marked by rapid technological advancements and evolving member expectations. So mastering the art of personalised communication and leveraging the power of videography are not just options but necessities. We delve into the key challenges membership organisations and association [...]
High-quality content is essential for a successful membership organisation. It's what sets you apart, connects you to your members and helps you build a loyal following. When you create high-quality content, you're not just providing value, you’re saying “We’re like you, we’re working for you and we’re in this together’. You're giving them something [...]
If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. That’s why continuing education is arguably the most important part of any association’s offering. A strong training and education program gives members the opportunity to learn valuable skills and knowledge in a consistent and standardised [...]
