In today's digital world, membership organisations must provide reliable, fast, and secure online services to meet member expectations. Your website, membership management, CRM, analytics, and e-learning platforms must be resilient, scalable, and always available. Building and managing your own infrastructure requires large upfront investments, ongoing maintenance, hardware procurement and upgrades. You can avoid these [...]
Membership organisations today are focusing on retaining and encouraging existing members while simultaneously aiming for growth and acquiring new members. The objective is to strike a balance between maintaining a strong core of engaged members who share the organisation's values and mission, while actively expanding the membership base. This dual approach is driven by [...]
MemberWise has published its latest Digital Excellence Report 2023/24 (DigX 23/24) detailing the membership and association sector's progress in developing focused strategies for digital tools and services. The report is based on an industry-wide survey conducted by MemberWise in summer 2023 which received 807 responses from membership professionals working in over 600 organisations. A [...]
The world is becoming an increasingly complex place. Businesses must meet "modern consumer" needs or risk falling behind. But, “What does the modern consumer want?" The simple answer is memorable experiences. To create a memorable member experience, membership organisations and associations must go beyond the face value of membership to provide a unique member [...]
Creating an engaging and rewarding user experience is critical in a world increasingly dominated by digital interactions. This is especially true for membership websites looking to maintain and grow their user base. One method that has gained traction in recent years is "gamification." Gamification uses game-like elements and principles in non-game contexts to motivate [...]
Membership organisations are a great way to build brand communities and bring people together around a common interest. In the UK alone, there are an estimated 8,000 membership organisations and associations (with memberships of over 1,000 individuals/organisations) and around 80% of the population belongs to some kind of membership organisation/association. But what is the [...]
In today's fast-paced world, membership organisations have a significant role to play beyond offering services or benefits to their members. Ensuring the physical, mental, and financial wellbeing of their members is not only an ethical obligation but also a strategic imperative that can benefit both the members and the organisation itself. On average, membership [...]
In the realm of organisational improvement, it's all too common to shy away from confronting uncomfortable truths. Marketers and data analysts, especially those not deeply embedded in the world of membership, sometimes avoid confronting the lurking spectres of negative statistics and perceptions. However, if you're seeking growth, vitality, and evolution for your membership base, [...]
The highly anticipated MemberWise Digital Excellence Report 2023/24 was published earlier this week and once again provided an insightful delve into the current landscape of the membership sector. There were a lot of findings to take away from the report, with 32 pages of statistics, recommendations and industry insights to absorb. It was great [...]
Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members Identifying key metrics to boost member engagement Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members. It involves assigning scores to various member interactions, such [...]
