Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your brand to new audiences and convinces others to take the next step. But how do you retain those members and turn them into repeat purchasers and brand advocates? Email marketing Despite rapid development and change [...]
Earlier this year, we embarked on an ambitious programme to develop our successful MemberWise Ambassador Programme to further champion best practice and professionalism with the next generation of membership and association professionals. Our aim was to double the current number. We believe that common roles within membership organisations and associations need to be represented [...]
The digital world is at the forefront of most businesses. Digital plays a role in a brand’s growth and those who don’t keep up will ultimately be left behind. But, acknowledging the need to evolve with digital and doing it are two different things. Certain sectors face more challenges than others when embracing digital [...]
Introduction In today's digital age, membership organisations and charities face unique challenges in reaching and engaging their target audience. Limited budgets and resources often make it difficult to compete for attention in a crowded landscape. Pay-Per-Click (PPC) advertising presents a powerful tool that can help organisations overcome these obstacles and increase their impact. In [...]
There is a newcomer to the social media scene that has the potential to revolutionise the way membership organisations engage with their audience and industry peers. Threads, the new social media platform introduced by Meta, holds exciting promise for membership organisations and associations seeking to foster meaningful connections, spark topical discussions, and truly tap [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
There is so much AI content everywhere I look! As a member-based organisation, do we still need to be discussing how to harness AI for everything from boosting member engagement to automation? Well, yes. Only 12% are using AI at a maturity level that achieves a strong competitive advantage. Accenture When only 12% are using AI [...]
Understanding the advantages of 'managed software as a service' (MSaaS) and 'software as a service' (SaaS) is essential for membership associations seeking tailored technology solutions. While the terms 'MSaaS' and 'SaaS' may initially seem similar, it is crucial to understand their distinctions to make informed decisions when seeking tailored technology solutions. 'SaaS', or software [...]
The rapid advancement of AI technology presents big opportunities for membership bodies in the UK. By embracing AI, membership bodies can revolutionise their operations, enhance member experiences, and drive innovation in a number of different areas eg: 1. Streamlining Operations and Efficiency: Membership bodies often grapple with time-consuming administrative tasks, such as managing databases, [...]
A lot of industries still have legacy systems as part of their critical IT infrastructure, despite the many risks associated with them. The membership sector is no different. In fact, the 2021 MemberWise Digital Excellence Report showed that legacy association management systems were one of the factors that were holding organisations back. It also [...]
