It’s no great secret that the membership sector has undergone significant change in the last few years, thanks to a natural evolution of technology and external environmental and global factors. More so than ever, associations play a vital role in bringing together like-minded individuals, professionals, and enthusiasts. However, a critical challenge that many associations [...]
MemberWise. It started off as a bit of a hobby and 15 years later has become the largest and most vibrant free professional network for membership and association professionals based in the UK; some 8,000 amazing and dedicated professionals working for circa 3,000 leading membership bodies. Here’s our story… My name’s Richard Gott (Rich) [...]
The examination marking process presents several operational challenges, particularly for professional membership bodies who still mark physical papers or use spreadsheets to keep on top of all the papers out for marking. Whether it’s to achieve accreditation or for their continued professional development (CPD), your assessments are an important part of your offering to [...]
Membership Body Trustee Reports, white papers, committee presentations, annual reports, member toolkits... the world is full of them. However, quality can often be a vulnerability and we’ve all spotted obvious mistakes or clunky artwork that turns a presentation into a punchline. At best, it’s merely embarrassing; at worst, it can undermine all your hard [...]
Legacy content management systems (CMS) can be a major obstacle for membership organisations that want to improve their online presence. These systems are often outdated, difficult to use, and lack the features and functionality that modern organisations need. Migrating to a new CMS can be a daunting task, but it is essential for organisations [...]
As someone who’s worked in learning technology since 2016, I’m very familiar with the challenge many membership organisations face of keeping up with the latest market developments in the space. User demands continue to evolve, and learners expect more and more from the learning platforms they use. It’s also a really exciting time in [...]
Did you know that, on average, 31% of an organisation's technology is comprised of legacy systems? A legacy system is a piece of software or application built on outdated technology that remains vital to a business's core functions. While these systems may serve their purpose, they often lack the agility and user-friendliness needed to [...]
In the dynamic world of membership, we strive not just for numbers but for a passionate community of committed members. They are the driving force behind your organisation’s success – propelling your goals forward and amplifying your message. Cultivating engaged members holds the key to unleashing your organisation's full potential, to make a lasting [...]
Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your brand to new audiences and convinces others to take the next step. But how do you retain those members and turn them into repeat purchasers and brand advocates? Email marketing Despite rapid development and change [...]
Earlier this year, we embarked on an ambitious programme to develop our successful MemberWise Ambassador Programme to further champion best practice and professionalism with the next generation of membership and association professionals. Our aim was to double the current number. We believe that common roles within membership organisations and associations need to be represented [...]
