Membership Body Trustee Reports, white papers, committee presentations, annual reports, member toolkits... the world is full of them. However, quality can often be a vulnerability and we’ve all spotted obvious mistakes or clunky artwork that turns a presentation into a punchline. At best, it’s merely embarrassing; at worst, it can undermine all your hard [...]
Legacy content management systems (CMS) can be a major obstacle for membership organisations that want to improve their online presence. These systems are often outdated, difficult to use, and lack the features and functionality that modern organisations need. Migrating to a new CMS can be a daunting task, but it is essential for organisations [...]
As someone who’s worked in learning technology since 2016, I’m very familiar with the challenge many membership organisations face of keeping up with the latest market developments in the space. User demands continue to evolve, and learners expect more and more from the learning platforms they use. It’s also a really exciting time in [...]
Did you know that, on average, 31% of an organisation's technology is comprised of legacy systems? A legacy system is a piece of software or application built on outdated technology that remains vital to a business's core functions. While these systems may serve their purpose, they often lack the agility and user-friendliness needed to [...]
In the dynamic world of membership, we strive not just for numbers but for a passionate community of committed members. They are the driving force behind your organisation’s success – propelling your goals forward and amplifying your message. Cultivating engaged members holds the key to unleashing your organisation's full potential, to make a lasting [...]
Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your brand to new audiences and convinces others to take the next step. But how do you retain those members and turn them into repeat purchasers and brand advocates? Email marketing Despite rapid development and change [...]
Earlier this year, we embarked on an ambitious programme to develop our successful MemberWise Ambassador Programme to further champion best practice and professionalism with the next generation of membership and association professionals. Our aim was to double the current number. We believe that common roles within membership organisations and associations need to be represented [...]
The digital world is at the forefront of most businesses. Digital plays a role in a brand’s growth and those who don’t keep up will ultimately be left behind. But, acknowledging the need to evolve with digital and doing it are two different things. Certain sectors face more challenges than others when embracing digital [...]
Introduction In today's digital age, membership organisations and charities face unique challenges in reaching and engaging their target audience. Limited budgets and resources often make it difficult to compete for attention in a crowded landscape. Pay-Per-Click (PPC) advertising presents a powerful tool that can help organisations overcome these obstacles and increase their impact. In [...]
There is a newcomer to the social media scene that has the potential to revolutionise the way membership organisations engage with their audience and industry peers. Threads, the new social media platform introduced by Meta, holds exciting promise for membership organisations and associations seeking to foster meaningful connections, spark topical discussions, and truly tap [...]
