Why should I join you? Why should I stay with you? What are you offering that I can’t get elsewhere, and matters to me? Fundamentally, why should I choose you? Obvious questions that membership organisations have to be able to clearly answer if they are to grow and prosper. Failure to do so will ultimately lead to [...]
Microsoft Dynamics is used in the membership sector to improve operations and provide a better experience. According to the MemberWise Digital Excellence Report 2022, 36% of medium to large organisations use Microsoft Dynamics to develop their Association Management Systems. What is an Association Management System (AMS)? An Association Management System (AMS) is an all-in-one [...]
The MemberWise Recognised Supplier Directory showcases a wealth of businesses who have worked within the membership sector in some capacity. Some provide products and services solely to membership bodies, while others have membership organisations within their portfolio of clients. Each recognised supplier proudly boasts experience and knowledge within the membership sector. But how important [...]
Customer Experience (CX) is the word of the minute in the marketing space, and it is even more crucial in the membership sector as the value exchange during a challenging economic period needs to be bigger and better than ever. First and foremost, always gather information on your members, followers or customers using first [...]
As membership bodies it is important to work in a sustainable manner, to look across all of your organisation’s activity and look at how things can be done with more awareness to the impact of this activity on the planet. Events often form a key role in the yearly output of membership organisations and [...]
Social media post: Measuring the success of any project is crucial, but how can you quantifiably measure the success of an IT project? There are several ways you can do this to see how your digital investments impact your bottom line. As a senior professional, it’s important to measure the success of all major [...]
With the turn of the financial year, some organisations will be gaining access to budget earmarked for new technology. Much of this may be focused on managing your member interactions and engagement, either through a pureplay CRM (Customer Relationship Management) or as part of a wider AMS (Association Management System) solution. A scary thought [...]
Are you considering updating your website solution from Umbraco 7 to version 10 or 11? And would you like to know what’s new and how it can work for your business? In the below content we will bust some myths, talk through what you should pay attention to and discuss whether to upgrade. Let’s [...]
Knowing what services you need and finding the right person to provide them can be two very different things. We’re all been there. Spending hours and hours trawling search engines, getting recommendations from peers and colleagues, and plenty of asking around. After finally whittling your list down to three main contenders, you find out [...]
Membership organisations are gradually realising the unique value of video - especially case studies and testimonials - to help them retain and recruit members. This is because there is nothing as compelling as seeing actual members describing their lived experience. With over 89% of video marketers saying video gives them good ROI (Optimonster) and 84% [...]
