The digital world is at the forefront of most businesses. Digital plays a role in a brand’s growth and those who don’t keep up will ultimately be left behind. But, acknowledging the need to evolve with digital and doing it are two different things. Certain sectors face more challenges than others when embracing digital [...]
Introduction In today's digital age, membership organisations and charities face unique challenges in reaching and engaging their target audience. Limited budgets and resources often make it difficult to compete for attention in a crowded landscape. Pay-Per-Click (PPC) advertising presents a powerful tool that can help organisations overcome these obstacles and increase their impact. In [...]
There is a newcomer to the social media scene that has the potential to revolutionise the way membership organisations engage with their audience and industry peers. Threads, the new social media platform introduced by Meta, holds exciting promise for membership organisations and associations seeking to foster meaningful connections, spark topical discussions, and truly tap [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
There is so much AI content everywhere I look! As a member-based organisation, do we still need to be discussing how to harness AI for everything from boosting member engagement to automation? Well, yes. Only 12% are using AI at a maturity level that achieves a strong competitive advantage. Accenture When only 12% are using AI [...]
Understanding the advantages of 'managed software as a service' (MSaaS) and 'software as a service' (SaaS) is essential for membership associations seeking tailored technology solutions. While the terms 'MSaaS' and 'SaaS' may initially seem similar, it is crucial to understand their distinctions to make informed decisions when seeking tailored technology solutions. 'SaaS', or software [...]
The rapid advancement of AI technology presents big opportunities for membership bodies in the UK. By embracing AI, membership bodies can revolutionise their operations, enhance member experiences, and drive innovation in a number of different areas eg: 1. Streamlining Operations and Efficiency: Membership bodies often grapple with time-consuming administrative tasks, such as managing databases, [...]
A lot of industries still have legacy systems as part of their critical IT infrastructure, despite the many risks associated with them. The membership sector is no different. In fact, the 2021 MemberWise Digital Excellence Report showed that legacy association management systems were one of the factors that were holding organisations back. It also [...]
As the summer sun shines brightly, membership marketers should seize the opportunity to optimise their marketing strategies for the busy autumn season. The summer months provide a relatively slower period, allowing marketers to shift their focus inward and gain valuable insights from their existing database. By dedicating time to understand their audience better and [...]
Your members value your publications - but what can you do when the cost of producing and delivering membership communications is spiralling out of hand? If the cost of delivering regular, engaging content to your membership is threatening the future of your publishing programme, you’re not alone. With print and postage prices rising year [...]
