For many membership organisations, communication has long followed a familiar pattern: updates go out, renewals come in, and engagement is measured through open rates, click-throughs or event attendance. But members today expect much more. They want to feel heard, valued and understood, not just as recipients of information, but as part of an ongoing [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Digital Transformation), Matt Strain, Assistant Director, Digital Platforms & Change at the Chartered Institute of Securities and Investments (CISI). We get to know Matt... With over 53,000 members across 131 countries (32,000 [...]
The real disruptors It was only five years ago the UK, and the world, went into lockdown. Overnight, everything changed. How we worked, learned, and connected was transformed. Not since the funeral of Princess Diana had so many in the UK turned on the television (or streamed) to watch PM Boris Johnson’s lockdown announcement. [...]
Why Experience Matters Your members’ expectations have changed. They now compare your membership experience to the slick, personalised journeys they get from services like Spotify or Apple. Experience goes beyond benefits; it includes all interactions from the point of discovery through to renewal. Every touchpoint influences how a member feels and whether they remain [...]
When we talk about cyber security it’s tempting to think only in terms of technology like firewalls, end point detection and advanced security solutions. However, for many organisations real cyber resilience is just as much about people, governance and culture as it is about the actual tools. As threats continue to grow in terms [...]
Here's a stat that should make every membership professional sit up: 52% of you cite events as your top-performing recruitment method. Brilliant, right? Wrong. Well, not entirely wrong. Events are fantastic. But here's the problem: you're spending thousands on conferences, webinars, and networking sessions, collecting hundreds of email addresses... and then what? According to [...]
Free online communities are thriving in membership organisations, but low conversion rates remain a challenge. This article explores how freemium models, trials, and clear value propositions can convert free subscribers into fully fledged, paying members. Why Free Communities Matter Free online communities expand an organisation’s acquisition funnel, boosting visibility and giving prospects a “taster” [...]
Most membership organisations fall into one of three scenarios: spending money on Google and LinkedIn ads that appear successful but deliver no growth, considering whether paid advertising could work for them, or avoiding paid advertising altogether despite needing new growth channels. If any of these sound familiar, you’re not alone, and more importantly, there’s [...]
Imagine a member seeking assistance only to be bounced around various departments, needing to describe his or her circumstances at each touchpoint. When they finally arrive at someone who can assist them, that person can’t access their entire membership history. This frustrating member experience is a result of data silos. You can’t give your [...]
Membership organisations rightly devote time and energy to listening to their members. Member surveys and consultations provide valuable insights into satisfaction, needs, areas for improvement, and opinions on important subjects and developments within the profession. But often, one group’s voice is missing: non-members. Non-members may not complete your regular surveys or attending your events, [...]
