Scenario 1: I’m studying for a qualification in my chosen field and have been asked or advised to join a relevant professional body. Sounds like a good idea, I get access to all this valuable knowledge and information, plus it will look great on my future CV. And bonus…its free! Scenario 2: I am [...]
Today, the internet is the go-to place for membership bodies to advertise their services, and for individuals to find membership organisations. Your membership website will collect masses of membership data, including: member details, member engagement levels, event information, learning performance and much more. But how are you storing this data and what are you [...]
Whatever the size of your membership organisation, or the sector in which you operate, communication is essential for any organisation. The good news is that it’s never been easier for companies to reach out to their audiences and prospective clients. What you need, with so much opportunity, is a plan. What is a brand [...]
Our last blog looked at how data can help membership organisations understand their members better – who they are, and how and why they engage (read it here). The next few instalments in our blog series will take a closer look at how this insight can help with some key challenges: Member acquisition Member [...]
MemberWise hosts the only structured mentoring programme within the Membership and Association Sector. 2 years on MemberWise revisits what the programme has achieved and why you should consider taking part as a Mentee or Mentor. How does the programme work? The programme is provided online (via MemberWise Connect – the [...]
Daniel Bailey is the Head of Marketing, Communications and Digital Transformation at the Electrical Contractors Association (ECA). His organisation represents Electrical Contractors in the UK, employs 100 staff and his team includes 6 digital and marketing professionals. They currently have 3,000 company members. He has worked within the Membership and Association Sector for over [...]
There’s nothing like a good spring clean, and your membership data is just as in need of it. Often, data cleansing can be overlooked by teams prioritising chasing leads and handling enquiries, but done regularly and correctly it could save you time and a whole lot of hassle. It could even improve your chances [...]
We’re pleased to announce that the Pixl8 Group has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. The MemberWise Network is the UK’s largest professional network of over 7,500 senior professionals working within circa [...]
We’re pleased to announce that Millertech has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. Members will see Millertech co-author publications and partner for online/offline learning and development opportunities, including the network’s popular national [...]
With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important to have an online presence. Social media is a great way of increasing your online presence and engaging with existing and potential members. Keeping on top of your association’s social media can often seem like [...]
