Membership programmes live or die by their perceived value. Recruiting new members can be very time consuming. Keeping them aware and actively engaged with your mission is essential, otherwise you risk losing their hard-won support. One of the best solutions for proving value is to build an online community. Here members can combine their [...]
There are more than 8,000 membership organisations and associations based in the United Kingdom. Even though member sizes, sectors and resources offered may differ, they all share one thing in common; the disruption caused by a cyber-attack. A new report warns hybrid workplaces are creating the “perfect storm” for cybersecurity challenges which is causing [...]
In some ways the four photos at the top to the right tell you everything you need to know about why good, authentic member photography matters, and I could just leave it at that. However, getting the right photographer and more importantly the most out of any shoot boils down to 5 golden rules. [...]
We find many of our membership clients have been comfortable operating offline databases and systems that have run smoothly for many years. However, the pandemic forced many in the membership sector to reassess how member information was stored and indeed how prospect members were targeted. Offline databases no longer had a place in a [...]
Social media networking giant Twitter have announced the impending launch of a new function ‘Twitter Communities’, and the impending feature could unlock a wealth of opportunities for the membership sector to better connect about topics and conversations online. The MemberWIse Network’s Digital Excellence 2021/22 Report* evidences an increase in adoption of online communities by [...]
At MemberWise we recognise that it is critical for membership organisations and associations to attract the right candidates for new and existing member facing roles. Membership Organisations and Associations need to: a) Ensure Job Descriptions are clear, concise and accurately communicate the requirements of the role b) Contain a person specification that will effectively [...]
Personalisation is important and we would even say vital for membership organisations - you want to show your members you know and understand them. But what level of personalisation is needed and how it gets delivered needs to be honed and tailored for each organisation. From a business perspective, personalisation refers to the means [...]
How to minimise the costs and maximise the benefits of any membership organisation Integration is broadly accepted as an organisational objective worth pursuing. Most membership sector experts believe it delivers as many benefits in operational efficiency as it does in customer service. But to truly understand the difference it can make, it’s worth digging [...]
In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored the first four inbound marketing channels we recommend, with some practical examples of how you could implement them within your existing marketing strategy. If you haven’t read this article yet, take a look here. In [...]
In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories and in part two we focused on the importance neuro-biology. The topic for this, the final instalment, is more practical – I want to focus on structure. This begins with the people. Every good story [...]
