Daniel Bailey is the Head of Marketing, Communications and Digital Transformation at the Electrical Contractors Association (ECA). His organisation represents Electrical Contractors in the UK, employs 100 staff and his team includes 6 digital and marketing professionals. They currently have 3,000 company members. He has worked within the Membership and Association Sector for over [...]
There’s nothing like a good spring clean, and your membership data is just as in need of it. Often, data cleansing can be overlooked by teams prioritising chasing leads and handling enquiries, but done regularly and correctly it could save you time and a whole lot of hassle. It could even improve your chances [...]
We’re pleased to announce that the Pixl8 Group has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. The MemberWise Network is the UK’s largest professional network of over 7,500 senior professionals working within circa [...]
We’re pleased to announce that Millertech has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. Members will see Millertech co-author publications and partner for online/offline learning and development opportunities, including the network’s popular national [...]
With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important to have an online presence. Social media is a great way of increasing your online presence and engaging with existing and potential members. Keeping on top of your association’s social media can often seem like [...]
Member profiling in a modern world Attracting new members is a lot easier when you develop a strong understanding of their needs and motivators. Thankfully, members produce more data now than ever, helping organisations to better tailor their messaging and member experience according to very specific sets of needs. Using common traits characteristics and [...]
As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing and how you could use new considerations to grow your membership during 2022 and beyond. PR is no longer a simple sell-in and press outreach task. In fact, for the more specialist and dynamic PR [...]
Our “Influence 100” is a list of the largest membership organisations in the UK. It’s popular with membership professionals to benchmark against other organisations and learn what works (and what doesn’t) from others. We’re now working to update the list for 2022 and we need your help please! CALL TO ACTION – if your [...]
As is true of all brands, but especially those in the membership space, personalised, data- connected experiences are about understanding your audience. This intelligence is typically gathered through Customer Relationship Management (CRM) software that records and manages interactions with members and other stakeholders. A CRM enables you to align your commercial and member strategies [...]
Does this sound familiar? After a painful, time-consuming, and expensive redesign, you finally relaunch your new membership site. After briefly patting yourself on the back, everybody moves on, and nothing much changes. A few years down the line, your website is out of date and neglected, so you start the whole process again. We [...]
