Running a small association can be a challenging experience. You need to be an expert on your product/service, on finance, on management and leadership, on networking etc. Against that backdrop, having to manage recruitment is often viewed as a necessary evil - it needs to be done; it provides the lifeblood of your company – but no-one actually likes having [...]
Keeping momentum with creative digital strategies that engage, retain and secure your membership audience is crucial. Your member audience deserves a tailored experience that is supported by external communications that communicate the value in being your member along their relationship with your organisation. Doing this well, means developing digital strategies that entice at the [...]
Now that many delayed or postponed CRM/CMS projects are resuming with pace, we wanted to focus on topic that we see many organisations are under estimating - Project Management! Allocating adequate time to rolling out a CRM/website project can get overlooked and deprioritised; when you have put substantial time into planning and tendering this is [...]
As member interest in topics, such as Environment Social and Governance and Diversity and Inclusion, continues to increase, deploying an effective communication and engagement programme can be game-changing when it comes to delivering better member retention, acquisition and loyalty. In research conducted by Memberwise in 2021, 83% of the members surveyed expect to be [...]
Adapting to the needs of members, keeping running costs low and holding data securely are some of the main factors that drove digital transformation in the membership sector. Based on our experience, membership bodies are finding their current CRM systems and Membership Management systems are too outdated to meet their growing business requirements. The [...]
In our previous blog, we explained how data can help you monitor and understand your member retention rates. We also noted that engagement was a key factor in driving retention. So, we’ll now take a closer look at engagement – what it is and how you can measure it. Engagement is about a lot [...]
Email marketing has evolved to be a strong but fluctuating communication tool, as members and prospects (plus mail service providers) become stricter and more selective about the emails they consume, or even open. Which means being savvy and tactical about your membership organisation email list. Stories before tech To combat declining open rates, email [...]
Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now turn our attention to retaining them and how analysing data can support this. The first step is to ensure you understand your retention metrics – how many members lapse each month and what percentage is [...]
Our most recent MemberWise Quick Poll temperature checked Member Email Open Rates. The poll was open for 3 weeks and 37 membership organisations/associations responded. The largest proportion of membership bodies achieved an average open rate of 21-30% of emails sent. We outline the spread of results below: Less than 4% Open-Rate (2.7%) 5% to [...]
If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current state of the digital membership space. The report discovered that although 95% of businesses cite members as expecting an experience that’s value-driven and engaging, only 35% have a strategy in place to make this happen. [...]
