Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now turn our attention to retaining them and how analysing data can support this. The first step is to ensure you understand your retention metrics – how many members lapse each month and what percentage is [...]
Our most recent MemberWise Quick Poll temperature checked Member Email Open Rates. The poll was open for 3 weeks and 37 membership organisations/associations responded. The largest proportion of membership bodies achieved an average open rate of 21-30% of emails sent. We outline the spread of results below: Less than 4% Open-Rate (2.7%) 5% to [...]
If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current state of the digital membership space. The report discovered that although 95% of businesses cite members as expecting an experience that’s value-driven and engaging, only 35% have a strategy in place to make this happen. [...]
Scenario 1: I’m studying for a qualification in my chosen field and have been asked or advised to join a relevant professional body. Sounds like a good idea, I get access to all this valuable knowledge and information, plus it will look great on my future CV. And bonus…its free! Scenario 2: I am [...]
Today, the internet is the go-to place for membership bodies to advertise their services, and for individuals to find membership organisations. Your membership website will collect masses of membership data, including: member details, member engagement levels, event information, learning performance and much more. But how are you storing this data and what are you [...]
Whatever the size of your membership organisation, or the sector in which you operate, communication is essential for any organisation. The good news is that it’s never been easier for companies to reach out to their audiences and prospective clients. What you need, with so much opportunity, is a plan. What is a brand [...]
Our last blog looked at how data can help membership organisations understand their members better – who they are, and how and why they engage (read it here). The next few instalments in our blog series will take a closer look at how this insight can help with some key challenges: Member acquisition Member [...]
MemberWise hosts the only structured mentoring programme within the Membership and Association Sector. 2 years on MemberWise revisits what the programme has achieved and why you should consider taking part as a Mentee or Mentor. How does the programme work? The programme is provided online (via MemberWise Connect – the [...]
Daniel Bailey is the Head of Marketing, Communications and Digital Transformation at the Electrical Contractors Association (ECA). His organisation represents Electrical Contractors in the UK, employs 100 staff and his team includes 6 digital and marketing professionals. They currently have 3,000 company members. He has worked within the Membership and Association Sector for over [...]
There’s nothing like a good spring clean, and your membership data is just as in need of it. Often, data cleansing can be overlooked by teams prioritising chasing leads and handling enquiries, but done regularly and correctly it could save you time and a whole lot of hassle. It could even improve your chances [...]
