In November 2020 Cloud9 Insight conducted a survey with the MemberWise Network. A total of 36 organisations participated and the results are statistically significant. Our survey of UK associations found that membership bodies have been putting their trust in technology in the wake of COVID-19. How is COVID-19 affecting membership associations? Like many [...]
Pandemic restrictions have created a world where we’re all more digitally reliant. The time is ripe for membership bodies to boost their fundraising and income generation by going online. Digital lotteries put the ‘fun’ in fundraising and provide a year-round source of unrestricted income. The challenges facing membership bodies in the world of coronavirus, [...]
In December 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We highlight the great on demand sessions that will help you to optimise new member acquisition activity during this challenging time. - What Do I Need to Do First to Recruit More Members? (Lecture) - Ask [...]
It is common for a great deal of attention to be given to member acquisition and retention strategies, whilst sometimes the onboarding process can be somewhat overlooked. We’ve broken onboarding down into 5 helpful connection points across the initial 6 months of membership that we think are worthy of consideration. 1. Give them a [...]
The MemberWise Network estimates there are over 800 professional bodies in the UK and they represent over 25 million professionals who range from doctors to dentists; solicitors to HR professionals; and architects to accountants. Their size and scope vary depending on scale/reach and they form a key segment of the UK/EU Membership and Association [...]
The pandemic has led all leaders to reflect, and none more so than those within the membership organisations and professional bodies sectors. The old rules and expectations for attracting, selecting and appointing new senior team members are, rightly, under challenge. Arguably, there has never been a time when attracting and securing the best talent [...]
The digital landscape has shifted massively over the past 12 months, and in ways that we hadn’t expected. The impact of Covid-19 has affected all businesses across the globe, but more importantly, customer behaviours have changed along with it. For membership organisations, it’s been a tough year. Not known for being the most agile [...]
‘People don’t buy WHAT you do, they buy WHY you do it.’ (Simon Sinek) If you’ve never come across Simon Sinek, you might want to add his book ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’ to your Amazon wishlist (treat yourself!). In it he explores how people are drawn to [...]
As you’d expect change doesn’t come easy to any organisation. If you are planning on implementing a new CRM or other digital technologies that forces you to change the way the organisation, individuals and teams operate, then expect some internal push back and barriers to emerge. Depending on the degrees of push back, who [...]
In November 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We highlight the great on demand sessions that will help you to enhance member value provision during this challenging time. - Where Do You Start with Member Engagement? (Lecture) - Member Journeys and Personalisation (Lecture) - [...]
