Your membership platform is a living, breathing ecosystem. Just like a physical store needs maintenance; so does your digital ecosystem. Except, proper maintenance of your online presence gives it the ability to add value and reach more members. We’d like to see a physical location do that! Here are the 7 key maintenance activities [...]
If you work in an advertising, marketing or design agency, creativity is part of the job. But what if you’re a membership organisation tasked with needing to ‘be creative’? The most successful creative membership marketing campaigns don’t happen overnight and marketers have different processes they follow to unleash their creative genius. So if you [...]
Nearly 60% of organisations increased their IT spending in 2020 and this move is set to continue. This kind of year on year investment is necessary to keep up to date with new and emerging technologies and achieve on-going digital transformation. Interestingly, the biggest is trend is for CRM software with global spending reaching [...]
This current period of economic uncertainty is something that we could never have predicted a year ago, with membership organisations shifting their focus to retaining their members. The severity of the COVID-19 pandemic has led to virtually all business sectors being affected in one way or another, with many organisations cutting their workforce due [...]
Are you able to monitor your membership behaviour and business performance whenever you choose or do you have to wait for someone to gather the data and compile a report for you? Business Intelligence can help you have all the answers about your membership numbers, personas and demographics, your membership engagement, your event and [...]
2020 has brought many things into sharp focus for many people. Whilst 2020 may have been the year of 20/20 hindsight, let’s focus on how 2020 can provide 20/20 vision for 2021 starting with member engagement. Being needed Many membership organisations have experienced some pretty unique phenomena in 2020 both positive and negative. To [...]
We're pleased to announce the launch of The Ultimate Guide to Retaining More Members – a practical educational guide that provides a clear, robust and structured approach to this critical task. The guide will be of interest to professionals at all levels and career stages responsible for retaining (and recruiting) members and provides practical [...]
So you’ll likely first be wondering what British Airways (BA) have in common with membership. Can there be a comparison between the two and why is it important for pay attention to the fine BA have just received? What are the commonalities between BA and Membership? Aside from the fact that all organisations need [...]
How do you ensure that your members are getting most value from their relationship with you? We explore some key areas in which you can amplify the value, engage them in gaining value and how your organisation can benefit from a mobilised membership. Amplify Communication is critical. Clearly stating your membership proposition and benefits [...]
The clash of three big players in the Content Management System (CMS) world. We pit WordPress, Umbraco and Drupal against each other in an epic battle to see who comes out on top. There are so many CMS platforms out there that it can be quite difficult to know which is the right one [...]
