After speaking to dozens of membership organisations at MX2025, one theme came up again and again. Not “we need a new colour palette.” Not “we need a trendier homepage.” But: “We need clarity.” Clarity about purpose. Clarity about audience. Clarity about what the website is actually there to do. Across professional bodies, trade associations [...]
Picture this. An environmental consultant has just been handed a site investigation for a former waste dump. The preliminary risk assessment flagged potential contamination migration into a nearby watercourse, the client wants to move fast, and the local authority is asking questions she hasn't dealt with before about controlled waters risk thresholds. She needs [...]
Some membership organisations might assume that growth comes from doing more: more events, more content, more benefits. But two associations could offer almost identical value on paper and see completely different results. One may grow steadily each year, while the other keeps having the same conversations around renewals that they had three years ago. [...]
AI is reshaping recruitment across the UK, particularly in administrative and operational roles. Demand for high‑calibre executive assistants, office managers, and project coordinators remains strong, even as AI becomes more embedded in day‑to‑day workflows. For membership organisations, where communication, coordination, and continuity are critical, the need for skilled administrative support has not diminished, it [...]
Ask a member why they joined your organisation, and most will give a practical answer. CPD hours, a directory listing, access to resources, discounted events. Ask them why they stayed, and the answers get more interesting. They'll talk about people they met, problems they solved, moments where the organisation understood what they were going [...]
Redundancy can feel sudden, unsettling, and deeply personal, but it is not uncommon across the membership and association sector. The reasons may vary in different situations – and it is helpful to understand these but equally you need to concentrate on what you do next. This is a moment to regroup, re‑focus and take [...]
Membership has always been about more than access. Good membership organisations provide support and understanding, no matter where a member is in their professional journey — from first joining through to senior roles and beyond. As members across the country face rising cost-of-living pressures and tricky economic conditions, that support is more important than [...]
Membership organisations are under pressure from every direction with members constantly expect better digital services. Staff need accurate information, smoother processes and leadership teams are asked to deliver more value while managing tight budgets and rising expectations. In many organisations, the challenge is not a lack of effort or ambition. It is that systems, [...]
When membership organisations talk about non-subscription based income opportunities, the conversation often starts in the wrong place. It begins with sponsorship targets, media packs or the pressure to create new income quickly. But the strongest non-subscription based income opportunities rarely begin with inventory. They begin with insight. Every membership body sits on something more [...]
Digital Excellence (2026) -Thursday 7th May 2026 Daniel Bailey is Director of Digital Development and Membership Operations at ECA, the UK’s leading trade association for the electrotechnical services industry, and we are delighted to welcome him as Chair of the Digital Strategy, Data & Growth Stream at Digital Excellence 2026. He works across both ECA's Membership [...]
