Futureproof your organisation by investing in the next generation — now. I recently collaborated with a forward-thinking membership body that truly values its student members. They don’t just offer free membership — they invest in it. The result? A dynamic, engaged, and loyal future member base. If you’re in a membership organisation and you’re not [...]
Stop segmenting for convenience - Start segmenting for impact Segmentation has become a buzzword in the membership world, but the way many organisations approach it is fundamentally flawed. Too often it’s a tidy admin exercise: categorising members by age, career stage or geography and calling it done. This type of segmentation might keep the [...]
Whilst many organisations have implemented new tech as part of their digital transformation, they don’t have a strategy in place that helps them derive value from their investment. They often end up in a vicious circle where they fail to properly adopt new and existing capabilities, user enthusiasm wanes, and the CRM is blamed [...]
Online communities are an integral part of any cohesive membership organisation. An active community expands reach to prospects, invokes a sense of belonging in existing members, and can even make USPs all the more compelling. In a recent podcast, discussion of the 90-9-1 rule highlighted a major challenge of online communities. The majority of [...]
Understanding your users is at the heart of any successful digital experience. But true understanding takes more than just surface-level metrics. It requires a balance of quantitative and qualitative insight - one showing what users do, the other revealing why they do it. When used together, they drive smarter decisions and stronger digital outcomes. [...]
The thought of visiting the local Blockbuster store with your membership card in hand, brings a warming sense of nostalgia for an 80s child like me. But what’s the story behind the demise of this iconic membership business? In its prime in 2004, Blockbuster boasted 9,000 stores worldwide, with revenues of $6 billion and [...]
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This year we embark on an ambitious programme to tool up the sector in response to the requirement to grow. Here is where we start. We wholeheartedly believe that common roles within Membership Organisations and Associations [...]
Are you one of the 2m + who have seen the viral AI generated Yeti vlogs on YouTube? Very clever and amusing if you have not seen them yet. We all have been used to CGI in movies for decades, some even remember the Millennium Falcon, X-wings, and other starships were built from a [...]
The landscape of membership is changing. Retention is tough, and attracting new members is even tougher. Simply offering benefits no longer guarantees loyalty or success. According to the 2024 MemberWise Digital Excellence Report, around 34% of membership organisations have seen a decline in membership numbers over the last year. On top of this, over [...]
Introduction One thing you can always count on is that your members' needs will evolve. Static, one-size-fits-all benefits are giving way to more relevant, ongoing perks to match this evolution. The membership organisations that thrive today are those adding value at various stages throughout the member journey so that their offering feels essential rather [...]
