Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Events), Nicola Pogson, Senior Events Manager,R3 (Association of Business Recovery Professionals). We get to Nicola... R3 is the trade association for the entire community of the UK's restructuring, turnaround and insolvency professionals, [...]
The best thing about joining the ILM from a personal and professional perspective was that I had a blank slate and the existing team were incredibly open to ideas. Prior to creating my role, the ILM primarily viewed subscriptions and renewals as the core element of the membership activity, so they really wanted someone [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Public Relations and Communications), Gemma Rickard, Head of Marketing, Membership & Digital at the Society of Local Council Clerks (SLCC). We get to know Gemma... SLCC is the professional body for local [...]
For many membership organisations, communication has long followed a familiar pattern: updates go out, renewals come in, and engagement is measured through open rates, click-throughs or event attendance. But members today expect much more. They want to feel heard, valued and understood, not just as recipients of information, but as part of an ongoing [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Digital Transformation), Matt Strain, Assistant Director, Digital Platforms & Change at the Chartered Institute of Securities and Investments (CISI). We get to know Matt... With over 53,000 members across 131 countries (32,000 [...]
The real disruptors It was only five years ago the UK, and the world, went into lockdown. Overnight, everything changed. How we worked, learned, and connected was transformed. Not since the funeral of Princess Diana had so many in the UK turned on the television (or streamed) to watch PM Boris Johnson’s lockdown announcement. [...]
Why Experience Matters Your members’ expectations have changed. They now compare your membership experience to the slick, personalised journeys they get from services like Spotify or Apple. Experience goes beyond benefits; it includes all interactions from the point of discovery through to renewal. Every touchpoint influences how a member feels and whether they remain [...]
When we talk about cyber security it’s tempting to think only in terms of technology like firewalls, end point detection and advanced security solutions. However, for many organisations real cyber resilience is just as much about people, governance and culture as it is about the actual tools. As threats continue to grow in terms [...]
Here's a stat that should make every membership professional sit up: 52% of you cite events as your top-performing recruitment method. Brilliant, right? Wrong. Well, not entirely wrong. Events are fantastic. But here's the problem: you're spending thousands on conferences, webinars, and networking sessions, collecting hundreds of email addresses... and then what? According to [...]
Free online communities are thriving in membership organisations, but low conversion rates remain a challenge. This article explores how freemium models, trials, and clear value propositions can convert free subscribers into fully fledged, paying members. Why Free Communities Matter Free online communities expand an organisation’s acquisition funnel, boosting visibility and giving prospects a “taster” [...]
