Author: Richard Gott, MemberWise Network Founder & Chair In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]
By Guest Blogger Laura Button, Marketing Account Manager Spindogs Digital membership renewal makes life easier for associations and members Membership renewal looms over every club or association on an annual basis. Talk to any membership leader and they’ll tell you they are always looking for new ideas to make the renewal process easier [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network The MemberWise Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used to calculate [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]
At each of our popular membership focused national conferences our Official Illustrator, Caroline Chapple, captures the key themes of the day via 'The Wall'. As our expert keynote speakers present on their insight, knowledge, experience and achievements Caroline draws the emerging themes on a blank canvas. She quite literally 'draws the conference'! Here is the [...]
By Guest Blogger: Richard Broughton, Director The MTM Agency Welcome back to our rundown of top tips for tackling the marketing challenges faced by member-based organisations. If you haven’t already, check out part 1, where we explore the 1) value of knowing your purpose, 2) understanding the different stages of engagement, and 3)maximising your [...]
By Guest Blogger: Russell Ward Co-Founder of Meta Capability Membership bodies are sitting on a digital gold mine, their Professional Framework and content, but are not using it to their advantage to engage and grow membership. I am relatively new to the Membership world having spent all my life in the Corporate sector working with [...]
By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many ways unique, with specific opportunities and threats. However, in other ways, their route to growth and prosperity is consistent with the strategies exercised by commercial entities selling a traditional product or service. In the case [...]
By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership organisations want to get better at member engagement and through careful planning, working with [...]
By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group Working with several new clients over the last couple of months has reminded me of an issue I tend to go on about at length. How long will an organisation put up with its known internal difficulties before it comes to the conclusion that it [...]
