By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail Royal Mail prices increases come into effect on 2nd January 2019 but it’s not all bad news. Royal Mail offer a range of discounts and incentives and by understanding and applying these discounts and incentives, the 2019 increases can be substantially reduced. Postage [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]
By Guest Blogger: Tracy Capaldi-Drewett, Group Commercial Director MicroLearn The business ecosystem is more volatile than ever with increased competition, the drive for digital transformation and an uncertain political environment. It becomes even more vital that membership organisations embrace the need for rapid change both in terms of attracting, retaining and bringing value to its [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital You know you need to modernise your CRM system and your website needs to be refreshed, aligned and integrated but where do you start? As you embark on this journey, you are not alone. Many organisations within this sector and outside are on this path – [...]
It is critical for membership organisations and associations to attract the right candidates for new and existing member facing roles. It is important we: a) Ensure Job Descriptions are clear, concise and accurately communicate the requirements of the role b) Contain a person specification that will effectively communicate the knowledge, experience and capabilities required c) [...]
By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership was about to decline. Suppose you could gain insight that enabled you to know who, by age, gender or even by name, was about to ‘drop off’ and be able to do something to stop [...]
By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]
By Guest Blogger: Russ Magnuson Results Direct Mobile This is Part 2 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Preparing and Planning (Before Your Event) Now that you’ve selected your event app, getting your [...]
By Guest Blogger: Garry Ford, Account Director Latcham Direct Over the past two years, we have seen a shift from membership professionals who now want to embrace sustainability by utilising new techniques and products to produce ‘green’ membership cards and packs. Most members associate very strongly with membership brands and having a membership card is [...]
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn For the majority associations, learning programs contribute to nearly 25% of average non-dues revenue generation. The crunch question? How can your associations provide more value & more education to more people while expanding and charging more for it? The ability of your leadership team [...]
