Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

How Communication Trends Shape the Success of Appeals and Renewals

2024-11-04T20:48:20+00:00Monday, 4 November, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Keeping members engaged and encouraging renewals is essential but can be challenging. Communication trends play a major role in how effectively appeals and renewals perform, especially as members’ preferences continue to evolve. Using a mix of print and digital communication channels can help improve engagement and retention, and research backs this up. For example, [...]

Discover Digital ‘How To’ Series – How to Run a Time-Bound PPC Trial for Your Membership Organisation

2024-11-04T18:24:10+00:00Monday, 4 November, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Digital Marketing is a useful tool to reach out to new members, drive engagement and promote events. Pay-per-click (PPC) advertising, especially through platforms like Google Ads and Meta, can offer a quick way to reach a targeted audience. PPC is a complex subject and it is not a one-size-fits-all solution. Running a time-bound PPC [...]

6 Key Factors Influencing Member Loyalty

2024-11-02T10:05:11+00:00Saturday, 2 November, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Your members’ long-term loyalty determines your organisation’s development, stability and success. Creating genuine loyalty means figuring out what makes members stay involved and invested. We’ll discuss some of these member loyalty motivators and how you can leverage them. 6 Member Loyalty Drivers Below are six things that help make members loyal, with actionable advice [...]

10 Top Tips to Grow a Thriving Online Community for Your Members

2024-10-31T16:28:03+00:00Thursday, 31 October, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

With the latest MemberWise Digital Excellence report revealing that nearly half (46%) of all UK membership organisations now have an online community, it's clear to see that these platforms are becoming essential for adding member value. A successful online community can be a powerful tool to strengthen relationships, foster more collaboration, and even attract [...]

Maximising Member Engagement Through Multi-Channel Communication: The Value of Print and Digital Options

2024-10-30T10:21:06+00:00Wednesday, 30 October, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

In today’s digitally connected world, offering members a choice between print and digital communications is essential to meet diverse preferences and maximise engagement. A multi-channel strategy that includes both methods can enhance member satisfaction, build loyalty, and ensure messages are effectively received. While some members value the convenience of digital communication, others appreciate the [...]

Transforming Internal Audit through AI for Membership Organisations

2024-10-27T09:51:12+00:00Sunday, 27 October, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

No-one is busier than a busy Internal Auditor! During a round table meeting last week, we heard this phrase more than once. The small team of internal audit guests told us their role was to enhance and protect organisational value by providing risk-based and objective assurance, advice, and insight. In today’s complex landscape, the need for internal audit (IA) [...]

Discover Digital ‘How To’ Series – How to Perform a Digital Transformation Assessment

2024-10-23T12:36:05+01:00Wednesday, 23 October, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Businesses must continuously evaluate and adapt their strategies to stay relevant and competitive.  Digital transformation assessments help organisations review their progress and plan their future digital plans.  A critical question many leaders face is whether to conduct this assessment internally or seek an independent review. In this blog, we’ll explore the importance of digital [...]

Discover Digital ‘How To’ Series – How to Use Marketing Automation for Your Members Onboarding

2024-10-18T11:16:22+01:00Friday, 18 October, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

The first interactions a new member has with your organisation are critical. A seamless, engaging onboarding experience can set the scene for their entire membership journey, ensuring they feel welcomed, informed, and connected from day one. Marketing automation is a powerful tool that allows membership organisations to deliver personalised, timely, and consistent communications throughout [...]

5 Psychological Drivers Behind Higher Member Retention

2024-10-18T09:19:21+01:00Friday, 18 October, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Retaining engaged and loyal members remains a persistent challenge for many membership organisations. While tangible benefits play a crucial role, understanding the psychology behind member retention is the true game-changer. In this blog, we’ll explore five powerful psychological drivers behind member retention and keeping them committed to your organisation.  1. The Peak-End Rule  The [...]

The pursuit of value – Great leadership and management development as your competitive edge

2024-10-11T10:06:45+01:00Friday, 11 October, 2024|Categories: Membership Leadership & Governance, MemberWise Recognised Supplier|

Creating lasting mutual value with measurable impact is a big bold ambition for many business leaders, we know this is a passion and a key driver for you as leaders of member organisations committed to making this a reality. This article looks at realising ambitions, getting concrete with actions and how to build the [...]

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