Welcome to the Member Value & Engagement Hub!
This is the membership and association sector’s best online resource for improving and optimising member value and engagement (online and offline). MemberWise continues to pioneer the way for best practice and support, and the hub attracts hundered of visits monthly. This resource was created and quality assured by experienced and dedicated association/membership professionals from a variety of leading UK/EU associations. You will benefit from our research and expertise through the numerous resources below.
Why focus on member value and engagement?
You will forge a much deeper relationship through your interactions which will improve satisfaction. The outcomes from this will improve: member acquisition, member retention, member participation, member experience, conversions from passive members to advocates, and growth potential.
Can I contribute content to the member value and engagement hub?
Yes. This is an evolving online resource, so please contact us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!
How do I use this resource?
Improving member value is a team responsibility. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation. The templates and best practice guides are also designed to complement the resource.
Where can I find a good example of a clear member value proposition (MVP) or member benefits statement (MBS)?
As a network we pride ourselves on ‘walking the talk’. You can find our Member Value Proposition and Member Benefits Statement here.
Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…
Member Engagement
The Ultimate Guide to Member Engagement (delivered in partnership with Advanced Solutions International/iMIS) is an excellent free resource for you to improve your understanding and, importantly, the improvements that you can make in your membership organisation or association.
The guide provides a structured approach with detailed explanations to support your member engagement optimisation journey which will include the development of a strategy and plan.
Key related resources/templates can downloaded below:
Member Value
The Ultimate Guide to Member Value is an excellent free resource to help you deepen your understanding of member value and — importantly — make meaningful improvements in your membership organisation or association. The guide provides a structured, practical framework with clear explanations and reflection prompts to support your member value optimisation journey, from understanding what drives value for your members through to building your Member Value Proposition, evidencing outcomes and measuring impact.
Key related resources and templates can be downloaded below:
Insight Videos
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- MemberWise Ultimate Guide to Member Engagement Overview (with ASI)
- How Continuous Website Improvement Boosts Engagement and Revenue (with Cantarus)
- Personalising Member Portal Experiences for Deeper Engagement and Revenue Growth (with Wattle)
- Navigating the AI Frontier: Future-proofing Member Engagement & Digital Visibility (with GRM Digital)
- Delivering Tangible Member Value & Engagement via Virtual Membership/Welcome Packs (with Synergy)
- Digital journeys that deliver (with Pixl8)
- The Key Elements of an Effective Membership Strategy
- Member Engagement through Volunteering: A panel discussion
- In conversation with BACP: how learning and CPD is energising member engagement and value (with Civica)
- The Online Community Investment: Engagement Payoff for Membership Bodies (Cantarus)
- From Boomers to Zoomers: Strategies to Engage Your Multi-Generational Members (with RD Mobile)
- Using Mentoring Programmes to Engage Your Membership (with PLD)
Member Engagement Blog Articles
Why every charity and membership body should be using Conversion Rate Optimisation
Most membership bodies and charities are fantastic at driving [...]
Can Membership Pay for Itself? Benefits That Offset the Cost of Fees
Somewhere this month, one of your members will look [...]
Beyond the loudest voices: Are you really hearing your whole membership?
Membership organisations are rarely short of member feedback. Many [...]
The KPIs and reporting rhythm that prove community ROI
This is the second article in a two-part series [...]
How Website Design Impacts the Member Experience
For membership organisations, your website is often the most [...]
Is your association website working as hard as it could be?
For trade associations and membership organisations, a website is [...]
Member Value Blog Articles
Post-Nominals (Letters After Your Name) – A Professional Body Benefit, But in What Order?
A key benefit of being a Member or a [...]
Are Your Members Deriving True Value From Your Association?
It’s no great secret that the membership sector has [...]
New MemberWise Ambassador for Member Value Appointed
The MemberWise Network is unique as being the only [...]
Private Members Clubs: Is it Younger Members they need or a New Value Proposition?
A recent article in The Observer ‘Young blood at [...]
MemberWise Quick Poll Results – Member Email Open Rates
Our most recent MemberWise Quick Poll temperature checked Member [...]
Using data to understand your members and add value
Membership bodies and associations are likely to know the [...]
Other Support and Resources
