So you’ll likely first be wondering what British Airways (BA) have in common with membership. Can there be a comparison between the two and why is it important for pay attention to the fine BA have just received? What are the commonalities between BA and Membership? Aside from the fact that all organisations need [...]
In a world where members expect self-service, optimised online journeys, interactive and personalised experiences, it’s clear why increased member engagement and recruitment and retention are the top priorities for membership organisations*. In the current climate, it’s arguably more imperative than ever for membership organisations to overcome the technological challenges, inadequate systems integration and multiple [...]
Author: Allen Simpson, Director at R K Henshall and Co Ltd Advances in technology over the last few years mean that nearly every business relies on the internet and digital technology to help them go about their day to day business. For the majority of your members this will have no doubt had a major [...]
In the first week of October a lunchtime data protection seminar took place, hosted by Kingston Smith, a MemberWise Recognised provider. Securing member data continues to be a top priority for membership organisations and associations in 2015. No organisation can afford the damage to reputation that would be caused by either a loss or abuse [...]
I am delighted to introduce Tim Sainty, Head of Membership at the British Veterinary Association (BVA). Let's see what Tim has to say on this important topic. A meander through data protection…. (Opinion Piece by Tim Sainty) You don’t need to have been following the Ashley Madison* data leak story closely to understand the importance [...]
Article by Tony Mulcahy - Head of infrastructure and data security, iFINITY plc. As we, hopefully, all know “data protection” is a key challenge and a serious issue for all Associations. In order to provide the required and expected levels of data protection we need first to have good security. I’m not going to write [...]
Major reform of EU data protection laws will result in a new EU Data Protection Regulation (EU DPR) being enforceable for UK organisations in the next 12-24 months. The changes will have a huge impact on the way in which all organisations collect and manage personal data.
Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]
