I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]
Author: Nick Pahl, Chief Executive of the British Acupuncture Council The NHS is a focus of the media at the moment – perhaps no surprise with concerns about care and budget pressures. For those of us working in membership organisations in the health sector this attention is nothing new; but I think it means we [...]
A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]
